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The 2020 Presidential Election is in contrast to another – surrounded by political, social, and environmental turmoil. Many entrepreneurs are asking the query, “how will we deal with our posting schedule with the upcoming election and social information cycle altering each jiffy?” We’re right here to assist.
360i’s Paid & Natural Social Advertising and marketing groups have put collectively suggestions and examples to assist information entrepreneurs as they plan for content material within the subsequent few weeks. This POV is designed to assist your model navigate the social media panorama earlier than, throughout, and after the election.
TL;DR
If you happen to select to have interaction, do it in a approach that is still true to your model voice. Deal with positivity and participation over politics, and keep away from overly promotional or self-serving content material. Whereas we don’t suggest going darkish, stay on the heartbeat of dialog, developments and information. Think about each day touch-bases together with your crew to watch the scenario and consider deliberate content material to mitigate danger. Be ready for curveballs. Even matters that ordinarily wouldn’t or shouldn’t be polarizing may tackle extra of a political bent in This fall. Have a plan of motion in place for group administration, and be ready to pivot if essential.
Take a look at the total report right here to find out about key dates and publishing issues, influencer issues, paid media issues, the do’s and don’ts of getting concerned, and rather more.
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