LVX Badalamenti Cinema Optics has unveiled the SUÁREZ optical assortment, a brand new set of spherical, beauty-focused cinema lenses that extends past conventional optics into significant social influence. The gathering represents each a technical achievement and a private journey for the corporate’s founder.For a bit over a yr, we have now been following the story of LVX, a small firm led by Director/DP Peppe Badalamenti Suárez. Originally of 2024, we coated the introduction of the LVX AURORA V2 collection, and in a while, the introduction of the AURORA LT cine prime lens set. Now the corporate is upping their recreation by bringing a brand new set of lenses to the market, however extra importantly, including a human philanthropic side to the upcoming launch—one which, so far as I can keep in mind, has by no means been explored on such a scale. Is the social initiative that accompanies this marketing campaign an indication of a creating development? Time will inform, however additionally it is truthful to say right here Ron Sim of Simmod, who only recently launched his APSARA line of lenses with a promise to provide again by establishing a brand new movie academy and supporting the younger filmmaking group in Cambodia. (See our pleasant podcast chat with Ron, right here.)SUÁREZ lenses. Credit score: LVXThe story behind the glassThe SUÁREZ assortment carries deep private significance for LVX founder Peppe Badalamenti Suárez, who devoted the lens set to his mom. The identify itself derives from Hebrew etymology – “Shua Resh” which means “the chief who solutions the cries for assist” – a philosophy that extends into the undertaking’s philanthropic mission.“Creating lenses has been a deeply private journey stuffed with trials, errors, and exquisite moments, very similar to life itself,” explains Badalamenti, who launched LVX two years in the past after overcoming years of habit. The corporate identify, which means “gentle” in Latin, displays each the technical deal with optics and a broader dedication to illuminating constructive change.Peppe Badalamenti Suárez. Credit score: LVXTechnical improvement processThe SUÁREZ lenses start with Canon Sumire optics as their basis, which the staff then spent almost a yr analyzing alongside basic and classic glass of their projector room. The event targeted on creating what they time period a “beauty-focused, beauty lens” with particular optical traits:Diminished acutance and distinction whereas preserving resolutionEnhanced shade presence and heat on the diffusion pointModerate focus roll-off for creamy separationControlled halation that enhances the bokeh characteristicsMinimized distortion to keep up picture integrityThe lenses characteristic full-frame protection/giant picture circle, appropriate with 35mm full-frame/large-format cameras (46.7mm picture circle), 8K resolving energy functionality, near-zero lens respiratory by inside focus, and 300° focus barrel rotation.LVX SUÁREZ on set. Credit score: LVXPhilanthropic integrationHalf of all earnings(!) from the SUÁREZ assortment will assist Nova Vita, a corporation offering take care of infants born in Santa Teresita ladies’s jail in Guatemala Metropolis. These youngsters face extreme challenges, dwelling within the facility till age 4 earlier than separation from their moms, usually with restricted authorities assist for fundamental wants or improvement packages.This social mission differentiates SUÁREZ from typical lens bulletins!Product configurations and availabilityLVX gives two variations of the SUÁREZ assortment: (EDIT: Please observe that you’ll have to organize the Canon Sumire lenses and ship these to LVX. Worth is per conversion and rehousing, upon receiving the lens from the consumer)LT Model (Conversion): Makes use of authentic Canon Sumire housing with customized paint and detailingWhen changing a set of 6 lenses: $4,600 per lens.When changing a person lens: $5,000Rehoused Model: Absolutely machined from 7075 aircraft-grade aluminum whereas sustaining light-weight characteristicsWhen changing a set of 6 lenses: $7,000 per lensWhen changing a person lens: $7,500Additional coating elimination service is on the market for $1,000 per lens. Manufacturing requires a 50% deposit with a present supply time of 4 months. All items ship from Los Angeles with native pickup out there.Photographs from the “El Migrante” quick movie. Credit score: LVXFinal ideas The SUÁREZ assortment enters a aggressive market. Within the final couple of months, we reported on the SIGMA Aizu prime line. Simmod APSARA and Lomography Joseph Petzval (simply to call a couple of). Every of those firms took a unique design strategy and operates at a unique value bracket, so whereas we is perhaps evaluating apples to oranges, the purpose is for example how crowded this lens phase has turn into. And on this regard, the SUÁREZ strategy emphasizes emotional storytelling and social duty alongside optical efficiency.The pricing positions SUÁREZ beneath premium cinema lens units whereas incorporating customized modifications and humanitarian influence that distinguish it from customary transformed optics. The four-month supply timeline displays the boutique nature of the operation in comparison with mass-market lens producers. This announcement follows trade developments towards specialised, story-driven lens improvement that CineD has tracked all through 2024 and 2025. Because the market continues increasing past conventional producers, smaller operations like LVX show how private narrative and social mission can differentiate optical merchandise in an more and more crowded discipline.Launch eventLVX will conduct a lens launch occasion at CSLA, Los Angeles, on Thursday, August twenty first, from 4 PM to eight PM. You possibly can reserve your home by clicking right here. How do you’re feeling in regards to the new initiative of supporting social wants by promoting merchandise? Do you see your self buying these lenses to assist trigger? Please share your ideas with us within the remark part beneath.