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Tel Aviv, Israel, Might 24, 2023 — Memcyco pronounces the provision of its real-time web site impersonation detection and prevention resolution. In associated information, Memcyco just lately accomplished a $10 million seed spherical led by Capri Ventures and Enterprise Guides.Brandjacking is among the many commonest types of cyberattacks globally. Twenty % of customers collectively misplaced greater than $2.6 billion in 2022 on account of imposter scams, in keeping with U.S. FTC Shopper Sentinel Community’s information guide. Web site impersonation (also called “brandjacking”) attracts customers to fraudulent copies of a model’s web site to trick them into revealing private and monetary account info used to steal their identities and funds.Memcyco counters these assaults with an agentless Proof of Supply Authenticity (PoSA™) expertise that delivers Zero Day safety and real-time detection, serving to to determine the assaults on the level of impression. PoSA™ offers the manufacturers with full particulars of the tried assault session to make sure full visibility. Additionally it is the primary expertise that points a Pink Alert to the model’s customers once they navigate to the spoofed web site. PoSA™ makes use of synthetic intelligence to check behavioral patterns so as to determine and alert organizations when irregular exercise happens. PoSA™ additionally features a digital watermark displayed on the model’s precise web site that reassures clients of the web site’s authenticity. Manufacturers can simply combine the watermark into their web site and permit their customers to customise it with their very own secret, in order that it’s immediately recognizable and not possible to forge. This cultivates a safe atmosphere and affinity for the manufacturers’ clients, selling digital belief.”At Memcyco, we have now launched a brand new paradigm for stopping web site impersonation by offering a number of layers of safety for firms and their clients,” mentioned Israel Mazin, CEO and co-founder of Memcyco. “Our resolution minimizes the price of damages to each manufacturers and their clients, decreasing person training efforts, reducing the snowball impact that forestalls customers from interacting with digital properties, and boosting model popularity and belief amongst finish customers.””Everybody is aware of somebody who has fallen sufferer to a phishing-based brandjacking rip-off,” mentioned Alex Pinchev, Founder and Managing Companion at Capri Ventures. “Memcyco is the primary firm to offer a real-time resolution to that drawback, whereas current approaches are principally after-the-fact and depart organizations not realizing which customers fell sufferer to the assault.”About MemcycoMemcyco was based to create a world during which customers can confidently work together with companies on-line, and scammers are deterred from impersonating manufacturers. Its real-time digital brandjacking safety resolution helps manufacturers counter impersonation fraud and its related harm to companies and their clients. Memcyco is trusted by leaders in monetary providers, eCommerce and different industries.
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