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As manufacturers incorporate generative AI into their artistic workflows to generate new content material related to the corporate, they should tread rigorously to make certain that the brand new materials adheres to the corporate’s model and model pointers.
Nova is an early-stage startup constructing a collection of generative AI instruments designed to guard model integrity, and at the moment, the corporate is asserting two new merchandise to assist manufacturers police AI-generated content material: BrandGuard and BrandGPT.
With BrandGuard, you ingest your organization’s model pointers and magnificence information, and with a sequence of fashions Nova has created, it could possibly verify the content material in opposition to these guidelines to verify it’s in compliance, whereas BrandGPT helps you to ask questions concerning the model’s content material guidelines in ChatGPT model.
Rob Could, founder and CEO on the firm, who beforehand based Backupify, a cloud backup startup that was acquired by Datto again in 2014, acknowledged that corporations needed to start out profiting from generative AI expertise to create content material sooner, however they nonetheless nervous about sustaining model integrity, so he got here up with the thought of constructing a guard rail system to guard the model from generative AI mishaps.
“We heard from a number of CMOs who had been nervous about ‘how do I do know this AI-generated content material is on model?’ So we constructed this structure that we’re launching referred to as BrandGuard, which is a very fascinating sequence of fashions, together with BrandGPT, which acts as an interface on high of the fashions,” Could instructed TechCrunch.
BrandGuard is just like the again finish for this model safety system. Nova constructed 5 fashions that search for issues that may appear out of whack. They run checks for model security, high quality checking, whether or not it’s on model, whether or not it adheres to model and whether or not it’s on marketing campaign. Then it assigns each bit with a content material rating, and every firm can resolve what the brink is for calling in a human to verify the content material earlier than publishing.
“When you could have generative AI creating stuff, now you can rating it on a continuum. After which you possibly can set thresholds, and if one thing’s under, say 85% on model, you possibly can have the system flag it so {that a} human can check out it,” he mentioned. Firms can resolve no matter threshold they’re comfy with.
BrandGPT is designed for working with third events like an company or a contractor, who can ask questions concerning the firm’s model pointers to verify they’re complying with them, Could mentioned. “We’re launching BrandGPT, which is supposed to be the interface to all this brand-related safety stuff that we’re doing, and as individuals work together with manufacturers, they will entry the model guides and higher perceive the model, whether or not they’re part of the corporate or not.
These two merchandise can be found in public beta beginning at the moment. The corporate launched final yr and has raised $2.4 million from Bee Companions, Fyrfly Ventures and Argon Ventures.

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