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(Pocket-lint) – The corporate behind Olympus digital cameras, audio recorders and binoculars, OM Digital Options, has introduced it’s retiring the Olympus identify for its merchandise.They are going to be rebranded OM System as a substitute.It claims to have turn out to be a totally impartial firm – having beforehand spun out of the Olympus Company – and so wants a “model new identify” for its units.Introduced by CEO Shigemi Sugimoto in a YouTube video, the OM System branding will seem on present and future merchandise. Considered one of which shall be a micro 4 thirds, interchangeable lens digicam that it claims will present “an unmatched photographic expertise”.
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By Mike Lowe
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27 October 2021
The true purpose for the identify change is not defined as such, though we would take a guess that licensing is on the coronary heart of it.Contemplating OM Digital Options now not has ties to Olympus, it’s doable it must pay to licence the identify although it purchased the related departments.Virgin Media, for instance, continues to pay licensing charges to make use of the “Virgin” a part of its identify. It has had no precise ties to Sir Richard Branson or his Virgin Group for a few years now.”OM System expresses our willpower to proceed to ship unparalleled experiences to our clients by our mission of all the time difficult conference and a philosophy of steady product growth, which we have now adhered to because the institution of OM Digital Options,” stated the corporate in an announcement (as revealed by PetaPixel).”Via our services, we hope to create thrilling experiences that deliver pleasure and inspiration. Going ahead, we’ll try to be the model that clients will treasure for a very long time to return, devoting ourselves to craftsmanship that demonstrates a dedication and fulfills individuals’s lives.”
Writing by Rik Henderson. Initially revealed on 27 October 2021.
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