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The Meta Quest app was downloaded by 10.3 million iOS and Android machine customers in 2022, in response to Sensor Tower information. This can be a 27% enchancment on 2021, when it achieved 8.1 million downloads, and comes regardless of 2022 Christmas Day downloads being 15% decrease than in 2021—the everyday peak day of the yr (see Determine 1). 2022 downloads have been total larger all year long, significantly within the first half, earlier than Quest 2’s worth was elevated by $100 in August 2022.
Whereas not a precise illustration of Quest 2 headset gross sales, Meta Quest app obtain figures however function an excellent barometer, given the cellular app have to be downloaded as a part of the preliminary set-up of the headset. Sensor Tower has a strong methodology which incorporates not counting re-downloads, app updates, or subsequent downloads on new or extra units for an current iOS/Google Play account.
Regardless of macroeconomic challenges and a worth improve, Quest 2 seems to have carried out effectively in 2022, in keeping with Omdia’s assumptions in our newest Shopper VR Headset and Content material Income Forecast 2022-2027. Omdia’s provide chain tracker information for VR show shipments additionally helps this development.
Determine 1: Meta Quest cellular app downloads over previous 4 years:
Supply: Sensor Tower, Omdia
Launching Quest 3 in 2023 is crucial for sustaining Meta’s momentum. Omdia expects Quest 2’s gross sales to wane in 2023, which should be counterbalanced with the launch of Quest 3 to additional drive new gross sales and upgrades. Though not formally confirmed by Meta, its launch on the finish of 2023 is assumed in our forecast. 2023 is about to be a difficult yr for the buyer units market, however we stay optimistic for each VR headsets and video games consoles.Having surmounted core {hardware} points, VR is confronted with the a lot greater problem of content material
Video games are the primary purpose individuals purchase VR headsets, producing practically 90% of VR content material income at the moment. Even social VR—or ‘metaverse’—apps resembling Rec Room, VR Chat, and Meta’s Horizon Worlds use video games as their draw. Nonetheless, engagement with current headsets stays patchy because of the restricted circulation of really compelling VR experiences, hindering Meta’s principal purpose of constructing a self-sustaining VR ecosystem.
With over 20 million estimated cumulative Meta Quest headset gross sales, Quest is the largest VR ecosystem on the planet, and the main VR content material platform. Meta is dominating the VR market, with 76% of complete headset gross sales in 2022.
Regardless of its greatest efforts, nonetheless, mass adoption of VR stays great distance off, with simply 72 million headsets predicted to be in use by shoppers in 2027 (see Determine 2)—in distinction to over 6 billion smartphones, practically 3 billion PC households, and 250 million energetic gaming consoles.
Video games studios have been tentative about making massive investments in VR as a consequence of a comparatively small set up base of headsets, however with projected development within the coming yr, this sentiment is predicted to progressively change. The launch of Sony PlayStation’s VR2 (PSVR2) in February 2023 and ByteDance’s funding in VR by Pico ought to present a significant enhance to developer confidence in VR.
Determine 2: The patron VR market will proceed to be dominated by standalone headsets, led by Quest units
Supply: Omdia
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