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Company life is usually a headtrip. You’re pinging between purchasers generally sooner than your fingers can sustain. Phrases, worth props and signoffs collide in your mind, making an attempt to leap the road. All of the whereas, you’re having a shower in sizzling espresso. But, Sonora Birnie wouldn’t have it another approach. She’s a lifelong learner who relishes the experiences we throw at her. They’re an opportunity to adapt and shock herself.
“Purchasers have given me some unbelievable suggestions, together with people who dive into madly complicated topics,” she tells us from her dwelling in Boise, Idaho. “However, I’m studying each week, which is a big success in my thoughts. I’ve additionally been capable of educate different Brafton folks in regards to the significance of key phrases, placing my inside presentation expertise to the take a look at.”
You’ll be able to’t be trainer right here except you actually drink life at Brafton in. That’s precisely what she’s been doing. Learn on for an introduction to considered one of our celebrity copywriters …
(Nearly) Straight Out of Faculty
When Sonora joined us, she’d solely lately graduated from Boise State College. “I used to be working for a small startup within the metropolis, doing quite a lot of advertising issues together with social media administration, copywriting and undertaking administration. Oh, and freelance journalism for native publications as effectively!”
You would possibly say she has a stressed starvation for any and each approach during which language can form a narrative. Sonora’s an avid reader, burying herself fortunately in YA novels à la “The Serpent King” and extra severe chin-strokers like “In Search of the Canary Tree.” That urge for food for journey on the web page despatched her towards companies eager to make use of her sharp thoughts and heat phrases. Quickly sufficient, she discovered Brafton. “Copywriting for an company,” she says, “brings me within the orbit of latest purchasers daily, in addition to the kinds of content material they really want. It’s additionally nice to work with specialists of their discipline.”
A bachelor’s diploma in media research and journalism helps Sonora suppose critically and entertainingly in regards to the articles, webpages, emails and different assignments she takes a fragile hand to. However, the folks matter, too. “I really like my workforce,” she admits, “who’re so sensible and supportive. I’ve grown a lot since starting right here. After we met in Boston on the tail finish of 2022, I felt so fortunate to work with such wonderful entrepreneurs.”
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Soaking Up Phrases, Wherever
You legitimately can’t cease Sonora from hoovering up inspiration for her function. Nevertheless, she’s artistic past Brafton as effectively. “I like writing fiction and dabbling in poetry. However, on the similar time, I’m talkative and outgoing. Exploring new locations issues simply as a lot as discovering a nest for just a few hours, y’know?”
Sonora and her mates usually stroll alongside Boise’s Greenbelt, a path that rolls on and on by town’s river. As a lot as she loves hunkering down with golden pages, Sonora is drawn to the outside. Nature stays a muse for her biggest concepts. It’s like opening a window and having somebody lean in and kiss your cheek, telling you that you simply actually are doing job.
Embrace the Doggie Paddle
Whereas we’re speaking, I hear a jingle within the background. Then, a snort or two. Is that scratching? Is Sonora feeling okay?
“That’s Rosie, my purple border collie,” she explains, bending right down to scratch an ear and gaze lovingly into her pooch’s eyes. They’re just about inseparable. Rosie joins her on climbing journeys round Idaho and additional afield — touring, as you would possibly guess, is a serious interest for the pair.
“We paddleboard, too,” she says. “Summer time is prime paddle board time, however generally I can placed on a moist go well with and go within the fall and spring. It’s one of the best ways to discover state parks and new locations! It’s a peaceable escape, however can be enjoyable to go along with mates.”
We fairly admire having a canine as a lifeguard, though we’ll have to see some {qualifications}. But, in so many respects, Sonora retains her head above water at Brafton, and we all the time sit up for studying these killer first drafts.
There’s one thing about an individual who leapt into skilled writing as quickly as she might — with barely a breath after faculty — that makes us know she’ll keep fearless on any undertaking, with any transient. And extra displays are coming. Instructing, like highschool itself, by no means fairly ends.
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