Persona and Index Ventures discuss identification, and figuring out an excellent deal

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Identification administration used to imply ensuring you had your driver’s license if you left the home, however nowadays it’s not really easy: Identification basically underpins how we have interaction with the digital world, and identification providers can tackle many types (and, sadly, abuses). I’m excited to host a TechCrunch Reside occasion with Persona co-founder and CEO Rick Music, one of many early movers within the house, about how his firm recognized ID administration as a chance.
This TechCrunch Reside occasion takes place on Wednesday, Might 10, 2023, at 12:00 p.m. PDT. Register right here for Hopin entry, the place viewers can ask questions and community with different attendees.
Together with Rick, Index Enterprise’s Mark Goldberg is talking on the occasion, too. Mark made a prescient transfer to identify and again Persona throughout its Collection B fundraise and backed the corporate once more for its $50 million Collection C.
Rick Music co-founded Persona with Charles Yeh in 2015, and in line with PitchBook, the corporate’s valuation is $1.5 billion as of Persona’s Collection C in 2021. Since its founding, the corporate’s aim has remained the identical: present customers with a verification system to guard and safe identification from theft and fraud. The corporate raised a Collection B in 2021 after seeing revenues bounce 10x whereas customers elevated 5x. In late 2022, Persona launched new providers, increasing past establish verification with the launch of à la carte instruments, together with a threat evaluation engine, an identification workflow device, a graph database aimed toward hyperlink evaluation and fraud detection, and a market for exterior builders to assist join their enterprise instruments to Persona’s identification instruments.
I hope you possibly can be part of this TechCrunch Reside occasion. Rick and Mark are set to offer actionable insights on how firms can higher shield customers, and the way founders, constructing such providers, can stand out amongst their rivals.
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