Plant-based Rebellyous is elevating thousands and thousands to ‘rethink the nugget’ • TechCrunch

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Rebellyous, a startup that’s striving to construct “a greater rooster,” has raised at the very least $20 million in contemporary funding, TechCrunch has discovered.
Primarily based in Seattle, the venture-backed firm calls its manufacturing tech the “most superior plant-based meat manufacturing system on the planet.”
Rebellyous goals to lift as a lot as $30.7 million in complete, in accordance with a public regulatory submitting with the Securities and Alternate Fee. The report names beforehand introduced backers YB Choi of Cercano Administration, angel investor Owen Gunden and Mike Miller of Liquid 2 Ventures amongst its administrators. The submitting signifies that at the very least 55 undisclosed buyers chipped in on the newest spherical, however as common the SEC disclosure leaves us wanting extra.
Reached for touch upon the fundraise, Rebellyous chief of workers Tina Meredith declined to share particulars on the startup’s plan for the cash. Nonetheless, the corporate’s web site lays out efforts to construct “the next-gen meat machine,” dubbed Mock Two. Rebellyous calls its tech an alternative choice to manufacturing facility farming, which it bluntly and justifiably describes as “fucking disgusting.”
The submitting comes as a number of the most distinguished names in fake meat wrestle to comprehend their overarching imaginative and prescient of disrupting large meat (which is extra widespread than ever within the U.S., per considerably dated reviews).
Inconceivable Meals may quickly lay off 20% of its workers, in accordance with a January 30 Bloomberg report. Likewise, Past Meat introduced it could lay off 19% of its workers in October amid reportedly weak gross sales. For early-stage startups resembling Rebellyous, all eyes might be on profitability, differentiation and, as all the time, value. 

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