I’m searching at Alcatraz Island from a Mediterranean restaurant in San Francisco with hundred-dollar fish entrées on the menu. As I make small speak with different reporters, OpenAI CEO Sam Altman jumps by the door on my left. Altman’s trying down at his naked iPhone to indicate us all one thing, and an intrusive thought slips out of my mouth: “No telephone case is a daring selection.”
In fact, I instantly understand that the billionaire CEO of OpenAI, who employs Apple veteran Jony Ive, cares extra about preserving the iPhone’s unique design than the $1,000 it prices to interchange one.
“Hear, we’re going to ship a tool that’s going to be so lovely,” says Altman, referring to OpenAI and Ive’s forthcoming AI gadget. “In the event you put a case over it, I’ll personally hunt you down,” he jokes.
Altman has gathered roughly a dozen tech reporters to affix him and different OpenAI executives for an on-the-record dinner (and off-the-record dessert). The evening raises extra questions than it solutions.
As an example, why is Nick Turley, the VP of ChatGPT, kindly passing me a lamb skewer only a week after launching GPT-5? Is that this to encourage me to jot down good issues about OpenAI’s largest AI mannequin launch but, which was comparatively disappointing given the years of hype round it?
In contrast to GPT-4, which far outpaced rivals and challenged expectations of what AI can do, GPT-5 performs roughly on par with fashions from Google and Anthropic. OpenAI even introduced again GPT-4o and ChatGPT’s mannequin picker, after a number of customers expressed issues over GPT-5’s tone and its mannequin router.
However all through the evening, it turns into clear to me that this dinner is about OpenAI’s future past GPT-5. OpenAI’s executives give the impression that AI mannequin launches are much less vital than they had been when GPT-4 launched in 2023. In spite of everything, OpenAI is a really completely different firm now, targeted on upending legacy gamers in search, client {hardware}, and enterprise software program.
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Altman says OpenAI’s incoming CEO of functions, Fidji Simo, will oversee a number of client apps outdoors of ChatGPT — ones OpenAI has but to launch. Simo is slated to begin work at OpenAI in just some weeks, and she or he may find yourself overseeing the launch of an AI-powered browser that OpenAI is reportedly creating to compete with Chrome.
Altman suggests OpenAI would even think about shopping for Chrome — possible a suggestion that might be taken extra severely than Perplexity’s bid — ought to it grow to be obtainable. “If Chrome is de facto going to promote, we must always check out it,” he says earlier than taking a look at all of us and asking: “Is it truly going to promote? I assumed it wasn’t gonna occur.”Simo additionally may find yourself operating an AI-powered social media app — one thing the OpenAI CEO has stated he’s focused on exploring. In actual fact, Altman says there’s “nothing” inspiring to him about the way in which AI is used on social media at present, including that he’s focused on “whether or not or not it’s doable to construct a a lot cooler type of social expertise with AI.”
Whereas Turley and Brad Lightcap, OpenAI’s COO, largely give the ground to Altman, ingesting wine alongside the opposite seated visitors, Altman additionally confirms reviews that OpenAI plans to again a brain-computer interface startup, Merge Labs, to compete with Elon Musk’s Neuralink. (“We now have not finished that deal but; I would really like us to.”)
How intertwined that firm might be with OpenAI’s fashions and units stays to be seen. Altman describes it solely as a “an organization that we’d spend money on.”
For all of the speak of browsers and mind chips, although, the elephant within the room stays GPT-5’s tough reception. Ultimately, the dialog circles again to the mannequin that has prompted our group dinner within the first place.
Turley and Altman say they’ve realized lots from the expertise.
“I legitimately simply thought we screwed that up,” says Altman on deprecating GPT-4o with out telling customers. Altman says OpenAI will give customers a extra clear “transition interval” when deprecating AI fashions sooner or later.
Turley additionally says OpenAI is already rolling out a brand new replace to make GPT-5’s responses “hotter,” however not sycophantic, such that it received’t reinforce damaging behaviors in customers.
“GPT-5 was simply very to the purpose. I like that. I take advantage of the robotic character — I’m German, you already know, no matter,” says Turley. “However many individuals don’t, and so they actually like the truth that ChatGPT would truly examine in with you.”
It’s a fragile stability for OpenAI to strike, particularly on condition that some customers have developed dependencies on ChatGPT. Altman says OpenAI believes that lower than 1% of ChatGPT customers have unhealthy relationships with the chatbot — which might nonetheless be tens of hundreds of thousands of individuals.
Turley says OpenAI has labored with psychological well being consultants to develop a rubric to guage GPT-5’s solutions, making certain that the AI mannequin will push again on unhealthy behaviors.
That stated, plainly GPT-5 hasn’t damage OpenAI’s enterprise. In actual fact, Altman says OpenAI’s API site visitors doubled inside 48 hours of GPT-5’s launch, and the corporate is successfully “out of GPUs” because of all of the demand. Cursor and different AI coding assistants have since made GPT-5 their default AI fashions.
In some ways, the evening’s contradictions — disappointing launches, record-breaking utilization — replicate OpenAI’s unusual actuality proper now.
Given OpenAI’s bets — and others the corporate is making round knowledge facilities, robotics, and vitality — Altman clearly has ambitions of operating a a lot larger firm than simply the ChatGPT maker. The ultimate kind might look one thing like Google’s mum or dad Alphabet, however maybe even broader.
Because the evening winds down, it turns into clear we aren’t gathered to replicate on GPT-5 in any respect. We’re being pitched on an organization that’s desirous to outgrow its well-known and controversial product.
It appears possible that OpenAI will go public to satisfy its huge capital calls for as a part of that image. In preparation, I feel Altman desires to hone his relationship with the media. However he additionally desires OpenAI to get to a spot the place it’s now not outlined by its greatest AI mannequin.