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New information from Sensor Tower means that app publishers do not make as a lot cash in 2021 as they had been in 2020, although they’re nonetheless making much more cash than they had been 5 years in the past.
Sensor Tower at present printed new information about which app publishers will attain excessive earnings this 12 months, and wherein classes. In line with the brand new report, 906 app publishers reached the $1 million incomes milestone in 2021. That’s nearly twice the quantity from 2016 (475), although it’s lower than the 1,003 publishers who achieved it in 2020. Sensor Tower’s report says that is doubtless “the results of client conduct persevering with to normalize within the wake of an outsized 12 months for brand spanking new app downloads in 2020.”
Cell sport publishers nonetheless symbolize the biggest contingent of publishers who reached the $1 million milestone in 2021. Sensor Tower stories that 185 sport publishers will doubtless attain the milestone throughout each the App Retailer and the Play Retailer. They symbolize 32% of the million-dollar app publishers in 2021, which is in step with the numbers from the final two years.
Nevertheless, Sensor Tower additionally stories that sport publishers’ share of this house has diminished total within the final 5 years. In 2016, 63% of first-time million-dollar publishers had been sport publishers.
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That’s to not say that cellular sport publishers ought to despair. A earlier Sensor Tower report confirmed that cellular sport income for the primary half of 2021 alone was $44.7 billion. This most up-to-date Sensor Tower report says the doubtless trigger is, “the addition of recent classes over time, in addition to the elevated success of publishers in non-game classes.”GamesBeat
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