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When Vijay Chattha was constructing a startup, his competitor was what some would name a media darling. The competitors had a great story, which created investor curiosity. In flip, that curiosity helped land key clients. And so the cycle repeated. Chattha ultimately bought that firm in a lukewarm exit and took with him an vital lesson: Earned media has the facility to be a kingmaker.
Chattha is now the founder and CEO of VSC, a public relations agency that has helped launch over 600 corporations. The agency works with startups throughout all phases and just lately launched a $21 million enterprise agency to again the businesses that it advises. (Or, as Chattha places it, to place some pores and skin within the sport).
Now, 20 years in, Chattha has ideas relating to how tech’s cyclical nature has impacted its relationship with media, the facility of sharing actual numbers and whether or not founders ought to put together to fall on their sword within the title of transparency.
“I believe it’s a harmful factor. It’s like water. In case you don’t have publicity, you might be dehydrated. However when you’ve got an excessive amount of you may drown.” Vijay Chattha
My whole dialog with the entrepreneur might be discovered wherever you hearken to podcasts, so take a hear in the event you favor audio over phrases (in that case, what are you doing right here‽).
Under, we extracted a number of key excerpts from the interview on your studying pleasure.
What’s your temperature studying on how susceptible founders are proper now relating to sharing hardships publicly?
Vijay Chattha: It is dependent upon the founder. Is it their first startup, their second or their third? Typically what I discover is the extra profitable and the extra knowledge you will have, the extra clear you’re over time, and presumably even cynical, proper? However the first-time founders, they’re below numerous strain [to do] regardless of the VCs or employed folks round them are telling them to do. They’ve obtained to do it. They’re very involved that the opponents are studying these things.
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