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OM Digital Options, the digital imaging firm that acquired the previous Olympus imaging division, has introduced that going ahead, its ‘interchangeable lens cameras and lenses, compact digital cameras, audio merchandise, binoculars, and different companies’ will likely be bought underneath the brand new model: ‘OM System’.
Along with the brand new branding, OM Digital Options has additionally teased an upcoming interchangeable lens Micro 4 Thirds digital camera that it claims will leverage ‘using computational photographic know-how.’
In response to OM Digital Options, the forthcoming OM System interchangeable lens Micro 4 Thirds digital camera will mix the corporate’s ‘business main manufacturing capabilities and cutting-edge applied sciences to considerably enhance efficiency and supply an unequalled photographic expertise.’
The press launch, embedded under, particularly emphasizes ’accelerating the advance of picture high quality and photographic expression by using computational images know-how.’ What precisely which means stays to be seen, however OM Digital Options isn’t holding again on the advertising communicate for no matter it has in retailer.
It is very doable that the deliberate digital camera will function the brand new 20MP stacked-CMOS sensor from Sony Semiconductor that we reported on final week. This sensor may be read-out at full bit-depth at as much as 120 fps, which opens up varied potentialities, together with ultra-fast stills seize, in addition to – probably – highly effective autofocus and video features.
Might this be the brand new brand we’ll see on future Micro 4 Thirds cameras from OM Digital Options?
As for the rebrand, OM Digital Options says the brand new OM System is designed to precise its ‘willpower to proceed to ship unparalleled experiences to our prospects by our mission of at all times difficult conference and a philosophy of steady product growth, which we’ve got adhered to for the reason that institution of OM Digital Options’.
OM Digital Options notes that each one Olympus imaging- and audio-related merchandise will likely be launched underneath the OM System model and, presumably, bear the brand new brand, displayed above. The model’s slogan is ‘Break Free’ and its mission assertion reads as follows:
’Time doesn’t stand nonetheless.
It doesn’t take excuses or do repeats. The solar received’t ask to your permission to set, a smile comes and goes, and a Falcon received’t wait to your go-ahead to take flight.
When a second comes, one which makes you are feeling, you have to be able to seize it. These moments of magnificence are supposed to be shared, emotions to be remembered, and pictures supposed to be captured.
We’re enthusiastic about offering creators with the instruments essential to battle time, outsmart the chances, and break away to go in your adventures, sunshine, rain, or snow. We construct uniquely compact and reliable imaging programs with creator-centric improvements that permit you at all times to be able to seize these once-in-a-lifetime moments.
Make it final ceaselessly.
Defy the second, with OM SYSTEM.’
You could find out extra details about the OM System model on its new web site.
Press launch:
Announcement of The New OM SYSTEM Model
Delivering unparalleled experiences with the OM philosophy and the event announcement of a brand new interchangeable lens digital camera to convey images to the following stage
Bethlehem, PA, October 27, 2021 – OM Digital Options is happy to introduce the OM SYSTEM model for our strains of interchangeable lens cameras and lenses, compact digital cameras, audio merchandise, binoculars, and different companies. We’re proud to share that going ahead, Olympus imaging- and audio-related merchandise will likely be launched underneath the OM SYSTEM model. Moreover, we’re at the moment growing a brand new interchangeable lens digital camera compliant with the Micro 4 Thirds System commonplace that can embody the OM SYSTEM idea and produce images to the following stage.
The brand new OM SYSTEM model
For greater than 80 years, for the reason that launch of the Semi-Olympus I in 1936, our enterprise (previously the imaging enterprise of Olympus Company) has obtained super on-going assist from our loyal prospects for Olympus imaging merchandise. In the course of the movie digital camera period, we achieved an unprecedented compact, light-weight design with the OM sequence of 35mm SLR cameras, and this growth philosophy emphasizes that design lives on in our new firm and model. Seeking to the longer term, we pledge to ascertain model worth and development by constructing the brand new OM SYSTEM model.
What we wish to accomplish with OM SYSTEM
OM SYSTEM expresses our willpower to proceed to ship unparalleled experiences to our prospects by our mission of at all times difficult conference and a philosophy of steady product growth, which we’ve got adhered to for the reason that institution of OM Digital Options. By means of our services, we hope to create thrilling experiences that convey pleasure and inspiration. Going ahead, we’ll try to be the model that prospects will treasure for a very long time to come back, devoting ourselves to craftsmanship that demonstrates a dedication and fulfills individuals’s lives.
The event of a brand new interchangeable lens digital camera
Compliant with the Micro 4 Thirds System commonplace, the interchangeable lens digital camera that we are actually growing combines our business main manufacturing capabilities and cutting-edge applied sciences to considerably enhance efficiency and supply an unequalled photographic expertise. We’re leveraging the Micro 4 Thirds System commonplace to make extra compact and light-weight programs, strengthening the photographic assist features that broaden the sector of images, and accelerating the advance of picture high quality and photographic expression by using computational photographic know-how. We wish OM SYSTEM to be a accomplice for the adventures of each particular person. We hope that you’ll look to our Micro 4 Thirds system to convey images to the following stage.
OM SYSTEM model assertion
“Break Free”
Time doesn’t stand nonetheless.
It doesn’t take excuses or do repeats. The solar received’t ask to your permission to set, a smile comes and goes, and a Falcon received’t wait to your go-ahead to take flight.When a second comes, one which makes you are feeling, you have to be able to seize it. These moments of magnificence are supposed to be shared, emotions to be remembered, and pictures supposed to be captured.
We’re enthusiastic about offering creators with the instruments essential to battle time, outsmart the chances, and break away to go in your adventures, sunshine, rain, or snow. We construct uniquely compact and reliable imaging programs with creator-centric improvements that permit you at all times to be able to seize these once-in-a-lifetime moments.
Make it final ceaselessly.
Defy the second, with OM SYSTEM.
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