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One other nice yr collectively!
I wish to thank everybody for being with us, for stating both our strengths, or issues we have to enhance.
All of the options we’ve added this yr — have been made per your requests.
1. New technical options we’re pleased with
We preserve upgrading our software to offer you the most effective e mail builder but.
You share your concepts and your wants with us through Fb, through e mail or some other attainable approach. We do our greatest to implement them as quickly as attainable.
Right here’s what we’ve added this yr:
1.1. Means to construct and export AMP emails
Dynamic AMP e mail is an revolutionary new sort of e mail. This know-how permits recipients to work together along with your web site and commit sure actions, like leaving suggestions and others, immediately of their inbox.
And what’s extra essential — it lets you ship real-time content material, like exhibiting if objects are nonetheless in inventory or have been bought out, and many others. in your emails. In different phrases, each time when opening your e mail, purchasers see solely up to date data.
What are AMP emails for?
Like I mentioned, dynamic emails allow recipients to take all required actions immediately in emails with out going to an internet site.
Your browser doesn’t assist HTML5 video tag.
The less actions it takes a buyer to do what you need them to, the upper the conversion is. In addition to, that is the way you care about your prospects — by minimizing the variety of steps they should take for reaching a sure end result, you save them time.
So, what we did to allow you to construct these revolutionary AMP emails effortlessly?
Stripo now permits 1) constructing, 2) validating, and three) exporting AMP emails.
1.1.1. Constructing
It requires a number of easy steps.
Constructing an AMP e mail per se
There are three main methods to do it:
a) utilizing AMP blocks — no must work on the code — first, drop a respective block in your template, and second, add your content material in it. We are actually the one software that gives this technique.
AMP blocks obtainable now — AMP carousel, and AMP accordion.
Quickly we are going to add extra AMP blocks 😉 ;
b) by pasting the code of a needed dynamic part from a Google Playground;
c) by customizing our dynamic e mail templates.
Constructing a fallback e mail
Fortunately, many e mail purchasers now assist AMP, even cell gadgets can deal with it.
However all AMP HTML emails require a daily HTML-format e mail as a fallback in case recipients’ e mail consumer has not rolled out the assist of this revolutionary know-how. Furthermore, each codecs ought to make only one e mail. Seems like constructing it may take some time, doesn’t it?
I’ve received excellent news for you!
It doesn’t matter what sort of e mail creation you select on your campaigns, with Stripo you may:
construct your regular HTML e mail and simply add AMP components in it;
select what particular components will present up with sure e mail codecs — simply by toggling respective controls;
Yay! We’re accomplished constructing our AMP e mail.
Required solely if you wish to transmit — get or put up — real-time knowledge in emails.
Create one with our mock-server to verify in case your e mail is able to “speaking” with servers. And if every part is tremendous good, you then contact your builders to have them construct an identical end-point in your server.
Offering builders with this component saves them hours.
1.1.2. Validating your emails’ code
Earlier than sending this e mail to your contact base, that you must validate its code to make sure it’s right and goes to work correctly in all inboxes.
In Stripo, do it within the preview mode with no additional strikes like copying and inserting the code into any exterior code validator.
If there’s any mistake, click on the crimson button for the checklist of errors that you must repair.
Joyful to confess that when you craft AMP emails by both utilizing any of our blocks or through the use of any of our respective templates, your code will probably be right and won’t comprise any errors.
1.1.3. Exporting dynamic AMP emails
Direct export saves time and prevents from shedding some attributes and tags.
That is why we’ve upgraded our integration with some ESPs that assist AMP.
Now export your dynamic emails to your ESP immediately. If the latter doesn’t assist this MIME-type — obtain your newly created e mail because the AMP HTML file. Now you solely ought to paste it in your ESP.
At present, solely the listed beneath ESPs assist direct export of AMP emails from Stripo:
However the checklist is rising as an increasing number of ESPs begin supporting the AMP know-how at this time.
1.2. Library of modules
Should confess, I’m extraordinarily pleased with this characteristic.
It simplifies e mail creation: you construct and retailer total rows and constructions, or small e mail content material components — all of them are often known as e mail modules.
When crafting a brand new e mail marketing campaign — you simply put a needed module into your template.
Your browser doesn’t assist HTML5 video tag.
If needed — barely edit it.
This characteristic does scale back time on e mail manufacturing.
1.3. VML button for Outlook
Many people have confronted the issue when rounded buttons look fairly totally different in most variations of the featured e mail consumer: that they had no white area, the button background differed from what you set, so did the font sort.
Earlier than, to repair this downside you wanted to embed a particular VML code after which customise it to suit your e mail editor guidelines and necessities.
Now you simply toggle the respective management on the settings panel — and your buttons will look terrific in MS Outlook.
(Outlook 2016, Home windows)
1.4. Electronic mail on Acid plus Stripo, or how one can preview emails throughout 90+ environments with 1 click on
Everyone knows that testing and previewing is a necessary step of e mail constructing.
You usually want to repeat your e mail code for checking/previewing a sure e mail throughout a number of environments with an e mail testing software.
This Spring Stripo built-in with Electronic mail on Acid — the world’s prime testing software.
Now you may verify and preview your emails immediately in Stripo, as Electronic mail on Acid gives you with screenshots of your e mail rendered in common e mail purchasers and on a number of gadgets proper in your Stripo account.
Previewing emails lets you forestall numerous rendering points.
Please watch this video to see how we preview emails with Stripo.
1.5. Drag-n-drop AMP blocks
I simply wish to emphasize that now Stripo is the one software now that lets you create dynamic AMP emails with no coding expertise in any respect for its drag-n-drop accordion and picture carousel AMP blocks.
Your browser doesn’t assist HTML5 video tag.
Extra blocks to come back quickly 😉
1.6. Mock server
Only one very last thing about AMP.
If real-time content material is required on your emails — use our Mock server to verify in case your emails are constructed appropriately and might ship/put up dynamic content material.
1.7. Full information base on Intercom
When our assist staff is on vacation, like in the course of the Christmas season, and also you want some assist — you could find the solutions to all of your questions on our software everytime you want it in our Assist Middle.
Now we have over 100 articles with detailed explanations on how one can deal with e mail constructing with Stripo.
I suppose there’s no query left uncovered.
1.8. CSS-animated buttons, or how one can apply a hover impact to buttons with no additional strikes
CSS-animation, aka hover impact, is a should in e mail design at this time.
We allow our customers to use it effortlessly. Once more, with no coding expertise.
Your browser doesn’t assist HTML5 video tag.
1.9. Gmail promo annotation
Bulk emails in Gmail usually go to the Promo tab.
With the promo annotations, your emails actually stand out amongst lots of of different ones.
These annotations present the quantity of your low cost, the promo picture, your brand, the expiration date when you’ve set them.
There you two methods of constructing these annotations in Stripo — on a respective web page or within the settings panel.
Each methods are as simple as it’s.
1.10. 4 new languages added
It’s all the time simpler to work with a brand new software in your language.
At Stripo, we observe what languages our customers converse.
Our investigation confirmed that Brazilian Portuguese, Italian, French and Spanish are fairly common amongst our purchasers.
Therefore, we determined so as to add them to our UI — you didn’t even should ask us about it.
Sure, our web site and our editor now go in 8 languages:
65.21% of our customers converse English;
13.55% — converse Russian;
6.68% — converse Spanish, added in 2019;
5.15 — converse French, added in 2019;
3.71% — converse German;
2.66% — converse the Italian language, added in 2019;
2.49% — converse the Brazilian Portuguese language, added in 2019;
1.0% — converse the Ukrainian language.
Nevertheless, in case your language isn’t on the checklist but and you want to us so as to add it to our web site, please e mail us. And we’ll do our greatest to translate Stripo into your mom tongue ASAP.
1.11. Folders in folders
In a survey that we ran this yr, lots of you mentioned you wanted the flexibility to position folders in folders. You requested — we listened.
We launched this characteristic like per week or two in the past.
As a Stripo consumer, I discover it handy, too 😉
1.12. Integration with a number of ESPs
We allow you to switch your emails/templates to your advertising and marketing automation platform with simply 1 click on. Like I mentioned above, direct export saves time and prevents from shedding courses, tags, and attributes.
In the course of the direct exporting course of, we take away all Stripo’s customized courses and ship solely pure HTML code to your ESP.
Furthermore, your emails/templates stay editable after being transferred.
Each week, we obtain lots of of emails the place you ask us for integration with sure ESPs.
So, per your request, this yr, we’ve built-in with a number of platforms:
(in alphabetical order):
Act-On;
Energetic Marketing campaign;
Amazon SES;
AMP HTML file;
AWeber;
dotdigital;
HubSpot;
IBM Acoustic Marketing campaign;
iContact;
Iterable;
Klaviyo;
MailClickConvert;
Maileon;
Mailgun;
Mailigen;
Mandrill by Mailchimp;
Marketo;
Ongage;
Pepipost;
Postmark;
SparkPost;
Sendloop;
SharpSpring;
Tripolis;
Zapier.
25 this yr.
40 integrations in complete.
If we’re nonetheless not built-in along with your ESP, you may all the time obtain your templates as HTML, or simply contact us and we’ll do our greatest to carry out integration along with your platform ASAP.
1.13. Safety take a look at by Bishop Fox
To guarantee you and ourselves that the information you share with us stays completely safe, we contacted Bishop Fox, the world’s chief in offensive safety consulting.
Throughout a month, they have been testing and validating our software and our export strategies.
Outcome: no breaches discovered. We are actually formally allowed by Gmail to ship our emails and templates to the Drafts folder in your Gmail account.
As an addition to this safety take a look at, we are actually accepting experiences of potential vulnerabilities and safety points. Discovered any, tell us and we’ll repair it.
1.14. Up to date roles and permissions for Businesses
Very often, a number of folks share an account or work on the identical challenge — related for Company subscription.
Therefore, it’s important to know what degree of entry a sure individual has.
We reviewed and up to date all of the roles obtainable for Stripo customers.
Now, when setting a task on your colleague, you already know precisely what she or he will have the ability to do to your emails.
1.15. Redesign of our web site
On January 30, we rolled out a very new model of our web site design. We labored onerous to make the UI extra intuitive.
Not solely did we redesign our web site, however we additionally transferred it to a different website hosting service.
The brand new website hosting service enabled us to translate our web site into 4 further languages, it had a constructive influence on the location load velocity as properly.
We managed to do it so easily that no person seen 😉
2. Error dealing with, or how we offer you uninterrupted entry to Stripo and its options
In final yr’s report, I discussed that we run quite a few checks each enterprise day. We nonetheless preserve doing it.
I wish to repeat myself and say that each time when rolling out a brand new characteristic, we run additionally handbook checks to verify if every part works effective.
Nevertheless, some bugs often happen. Once we discover any or whenever you report one to us, we hurry to repair these points with the intention to present you uninterrupted entry to our product.
This yr, we’ve mounted 2024 bugs:
~200 important bugs for the editor and ~100 important bugs for plugin have been highlighted on the Launch notes web page.
3. Our failures
I’ve simply bragged about our achievements — options we’ve managed to implement.
Nevertheless, the yr couldn’t go with out pitfalls.
I really feel like saying a number of phrases about our largest failure in 2019 — collaboration software, which was alleged to be launched this Fall. We wished it so badly.
Sadly, we’ve confronted some severe obstacles, however we’ll overcome them quickly.
And in the midst of 2020, you will notice our model new editor with the so long-awaited collaboration software.
In actual fact, it is going to be way more than a typical collaboration software you may consider.
I’m certain we are going to shock you with its capabilities, which can make working with Stripo even simpler.
4. Our plans for 2020
We’re filled with daring plans for 2020. Right here I wish to point out simply a few of them.
4.1. AMP types and AMP lists
We are actually growing the AMP-form and AMP-list blocks.
Sure, we wish you to make use of these revolutionary elements in your emails with no coding expertise.
АМР type is supposed to allow you to run a single- or multi-questioned survey in emails.
It received’t be needed to deal with code in any respect as it is possible for you to to stick your end-point proper within the settings panel.
You may construct your endpoints even with Zapier.
AMP checklist will allow you to edit and replace knowledge after an e mail has been despatched over to prospects.
Such difficult actions with no coding expertise!
4.2. Synchronized modules
On-line shops, on common, use about 50 emails — set off and promo — for speaking with prospects.
Simply think about — your e mail or postal handle has modified, you redesigned your brand, and many others. Modifying this data throughout all emails feels like a ache within the neck.
Quickly, you’ll solely must edit this data in any template, and all different e mail templates of yours will inherit these modifications.
4.3. Electronic mail template market
We wish to allow you not solely to construct emails in Stripo, but in addition to promote them.
4.4. Touchdown web page builder
Yep! Constructing touchdown pages will probably be as simple as 1-2-3.
4.5. Upgraded e mail builder
Extra features, extra alternatives, extra options — working with Stripo will probably be simpler and extra enjoyable!
4.6. Collaboration instruments
Like I mentioned earlier than, we’re engaged on collaboration instruments to allow you to go away feedback, to approve emails immediately within the editor. The less actions, the higher.
4.7. Simultaneous modifying
Ever considered engaged on emails concurrently as you do in Google Docs?
Effectively, we now have considered it too.
Subsequent yr, we’re going to launch this feature — simultaneous modifying in real-time.
5. Model consciousness is rising
I can’t assist however boast about our progress a bit simply in order that you already know the product you’re utilizing is getting common.
Highlighting simply the brightest occasions right here:
5.1. Our household’s rising
Yay!! This yr, over 110 000 customers joined Stripo. And now there are greater than 145 000 of us.
We’re grateful to every one among you for selecting Stripo.
5.2. Google is aware of Stripo
Yesss!! Stripo is the primary and presently the one e mail editor to be listed on Google’s dev web page as a software that permits constructing AMP emails within the Drag-n-Drop e mail template editor.
5.3. Startup Grind devoted an occasion to Stripo
That is true! The Startup Grind neighborhood in Ukraine devoted an occasion to Stripo.
(Our PM Dmitry Kulaksyz)
The convention corridor was full. We have been proud to current our product there.
5.4. Schooling, or how we research
Stripo was chosen out of 4500+ groups for participation in Startupbootcamp Commerce Acceleration Program 2019 within the Netherlands.
There we efficiently went by the intensive 3-month acceleration program.
We studied advertising and marketing, we studied pitching, met new companions, shared concepts with merchandise like ours, heard suggestions on Stripo editor from some influencers — enterprises and impartial e mail designers.
5.5. We appeared as audio system at a number of occasions
This yr, Stripo was invited to numerous conferences and seminars.
In September, we, together with SparkPost, hosted a workshop on the PMTA Summit 2019.
In October, we alone hosted one other workshop by ourselves and even made a presentation on AMP emails on the OptIn2019: Electronic mail Intelligence Convention in Carmel Valley Ranch, California.
Representatives of Google, i.e. some members of the AMP staff, have been there. They preferred our report and our software! We mentioned nearer collaboration. Yay!!
Because of this, we have been among the many first groups on the planet to check out the beta model of AMP for e mail on cell gadgets. We even received their suggestions on our respective put up.
5.6. Stripo pitches at festivals
Excited so as to add that we have been additionally invited to pitch at occasions just like the TNW Convention, Disrupt 2019 held by TechCrunch in San Francisco, Launch Scale in SF, WebSummit 2019 in Lisbon, Webit Competition Europe 2019, and many others.
(Our CMO Ivan Burban)
There have been many different vibrant and essential occasions we’ve participated in and attended this yr — onerous to enumerate all of them right here.
However I can let you know that I spent way more time touring to all these conferences slightly than right here in my residence nation 🙂
5.7. Mentions, or how Stripo consciousness is rising
This yr, we have been featured in blogs of many well-known firms — we’re grateful to every of them for that.
Electronic mail on Acid, HubSpot, Mailgun, Outbrains, and lots of different opinion leaders talked about us on their blogs.
Manufacturers like AWeber, HubSpot and Mailchimp talked about Stripo as their know-how companions. Yay!
Yet one more factor: the variety of leads to Google, whenever you seek for Stripo, elevated by 3 instances. And — the variety of searches carried out on Google this yr elevated by 7 instances!
Remaining ideas
I wish to thank everybody for being with us.
Your assist offers us the desire and the ability to be higher, to be the most effective for you!
Thanks on your belief.
I want every one among you a Merry Christmas and a Joyful New 12 months!
Could you all be comfortable!
Sincerely, Dmitry.
Electronic mail us your suggestions and solutions
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