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It’s at all times attention-grabbing to see what merchandise individuals are renting for his or her productions. In all probability extra so than the gear individuals are truly shopping for. Many filmmakers and photographers purchase stuff as a result of they need it, not essentially as a result of they want it. However to justify the price of a rental, the gear sometimes has to supply options you do really need and may justify spending the money on (since you sometimes need to justify it to a shopper, too).LensRentals simply posted the stats for his or her leases of drugs launched in 2021. What’s the most well-liked? This listing of their 18 hottest leases covers each product sort, not only one class like cameras or lenses. It’s sort of a who’s who of pretty high-end gear launched in 2021, however there are one or two surprises within the listing that positioned a little bit greater or decrease than I anticipated.Canon EOS C70 Cinema Digital camera (RF)Sony FX3 Full-Body Cinema CameraSony Alpha a1Sony FX6 Full-Body Cinema CameraBlackmagic Pocket Cinema Digital camera 6K Professional (EF)RED DIGITAL CINEMA KOMODO 6K Digital camera Manufacturing KitNikon Z 7IISony FE 50mm f/1.2 GMLeica Q2 MonochromAputure LS 600d Professional Daylight LED V-Mount KitDZOFilm Pictor 20-55mm T2.8 Parfocal Zoom (EF)Fuji GFX 100S Medium Format MirrorlessSony FE 35mm f/1.4 GMSony FX6 Digital camera Package w/ 24-105mm f/4 G OSS LensDZOFilm Pictor 20-55mm T2.8 Parfocal Zoom (EF)Canon EOS C300 Mark II w/ Contact Focus Package (EF)Blackmagic Design ATEM 2 M/E Superior PanelSmallHD Cine 24″ 4K Excessive Brilliant Professional MonitorAs LensRentals factors out, it’s pretty apparent from the listing that 2021 has been closely video-focused, regardless of some apparent stills leases just like the Leica Q2 Monochrom and the Fuji GFX 100S. Even the Sony Alpha A1 and Nikon Z7 II are kinda 50/50 on what they had been employed for. Okay, stills might be extra possible within the case of the A1, however the Z7 II might nonetheless go both manner. Nikon has been making an attempt to (lastly) make an enormous push for video with their mirrorless cameras over the past couple of years.What’s attention-grabbing is the Canon EOS C70 on the high “by a fairly ide margin”, LensRentals says. This and the Komodo 6K in sixth place exhibits that the RF mount has positively been accepted by filmmakers. And worst case, even when they’re not all utilizing RF mount lenses, they don’t have any downside adapting their EF lenses to RF for video work.Additionally fairly attention-grabbing, I feel, provided that that is an general listing overlaying all sorts of merchandise, is what number of non-camera and non-lens gadgets there are, with the Aputure LS600D Professional at quantity 10, the Blackmagic Atem 2 M/E Superior Panel at #17 and the SmallHD Cine 24″ 4K Excessive Brilliant Professional Monitor at #18.It’s maybe a little bit shocking that the Panasonic GH5 Mark II hasn’t positioned on the listing in any respect. Is the legendary GH5 allure sporting off? I ponder if the GH6 will handle to search out its manner onto the leaderboard if it lastly will get launched subsequent yr. Additionally attention-grabbing is the shortage of Sigma fp L. Given its small measurement, it’s uniquely certified for lots of duties the place different cameras could be far too massive and it shoots 12-Bit CinemaDNG RAW footage natively with out exterior recorders.Whereas attention-grabbing to see the brand new product recognition, I’m very eager to see an identical listing of all merchandise, not simply the 2021 releases, to see which of the older merchandise are nonetheless holding their very own and proving common within the rental market towards the brand new youngsters on the block. LensRentals says they’ll be releasing that one subsequent week, although, so we’ll discover out quickly sufficient!What gear have you ever rented this yr?[via LensRentals]
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