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Enterprise expertise, by its nature, is advanced. That’s how all of us acquired right here – by promoting the complexity. However, sadly, this hasn’t all the time led to the very best buyer expertise.
Prospects wish to benefit from the worth of our options with out the complexities. So we have to make issues simple for them by offering a easy digital end-to-end expertise that eases their path to worth and is tied to their enterprise outcomes.
J.B. Wooden, CEO of the Expertise Companies Business Affiliation (TSIA), says that success within the second wave of digital transformation requires companies to:
Transfer from complexity to simplicity
Give attention to the digital buyer expertise
Assist prospects climb the worth ladder
Getting this proper results in decrease prices, elevated buyer loyalty and satisfaction, sooner progress, and bigger market share. At Cisco, we imagine this begins with our companion relationships, knowledge, insights, and innovation.
Serving to You Assist Your Prospects
Cisco is and all the time can be a partner-led firm, main via innovation. We all know how vital knowledge and insights are in serving to your prospects alongside their respective journeys.
Lifecycle Benefit Success Program Insights, introduced at Associate Summit 2021, provides you, our Cisco companions, the shopper insights, visibility, and really helpful actions it’s good to drive buyer success and buyer expertise at scale.
As Anisha Sivakumar, Cisco VP of Buyer Success Administration, defined to CRN.com, “We’re attempting to provide our companions the identical stage of visibility, insights, and actionability that we give our personal inner buyer success assets.”
This digitally-led program helps you to see the place prospects are within the lifecycle, if and the place they’re caught alongside the way in which, and the renewal danger – offering actionable insights so that you can use to assist your prospects transfer ahead.
Moreover, we’ll proceed to boost the platform with new Success Packages, buyer insights, UI optimizations, and capabilities reminiscent of:
Proactive CSM notifications
Streamlined buyer success digital consent course of
Eight new Success Packages (together with ThousandEyes and SD-WAN)
Interface and “buyer view” customizations
However that’s not all we’re enthusiastic about.
Giving Your Prospects What They Need
Innovation begins with listening. Listening to your considerations and people of your prospects has led to a few of our best accomplishments.
So, when DataVox CEO Steve Ferguson stated, “Enabling prospects to buy and renew all of their put in base on-line and by way of bank card is an evolution we should make,” we listened. By working collectively, we have been capable of develop a B2C-like digital expertise that meets your prospects’ wants – Cisco Lifecycle Benefit Commerce Automation E-Storefronts.
Offering our companions the power to ship a quote to a buyer and permit the shopper to configure and order that quote by “punching out” to the companion’s on-line storefront is a game-changer.
Prospects, particularly within the low-dollar house, count on frictionless transactions and are shedding persistence with complexity. Lifecycle Benefit Commerce Automation E-Storefronts simplifies transactions and meets your prospects the place they’re, digitally.
By no means Underestimate the Worth of (Digital) Buyer Expertise:
With Lifecycle Benefit Success Program Insights and Commerce Automation E-Storefronts, we’re embracing digital to boost the shopper expertise, serving to enhance ROI, including buyer worth via partner-led digital engagement, and main buyer success throughout the Cisco portfolio.
Our promise to you, our companions, is to proceed rethinking conventional enterprise complexities and simplifying them via innovation. Collectively we are going to outline and supply the very best digital buyer expertise within the trade, reworking processes and fostering buyer loyalty and relationships alongside the way in which.
Be a part of us for a SuccessTalk on 12/14/2021
Lifecycle Benefit: New Capabilities to Speed up Buyer Success, Renewals and Progress
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
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