Zeiss says it isn’t leaving the photograph business: Digital Pictures Evaluation

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Zeiss has denied the suggestion that it is left the images business. A widely-reported submit on the Fred Miranda discussion board claimed Zeiss’ Australian distributor had mentioned the corporate is discontinuing its lenses and filters.
The corporate has denied the report:
‘Zeiss has not withdrawn from the photograph lens market.
A easy take a look at https://www.zeiss.com/consumer-products/int/images.html or amazon.com reveals that we’re nonetheless selling and promoting our photograph lenses.
However we’ve to face the info. Within the first months of the pandemic, the worldwide market declined considerably and irreversibly. And corporations should adapt.
And, after all, we’re bringing our distinctive experience to cell imaging. As a result of it is usually clear that customers, in addition to formidable {and professional} photographers, more and more want their smartphones for all-day images.’
We have requested the corporate for extra element about what has been lower, per the remark about dealing with info. It is value noting that most of the lenses Zeiss has traditionally produced have been for Canon’s EF and Nikon’s F DSLR mounts, that are more likely to be in decline, now that each these manufacturers have shifted their focus to mirrorless methods.

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