10 Survey E mail Invitation Finest Practices [with Examples] — Stripo.electronic mail


You wish to enhance your corporation technique and you’re filled with vitality to make it higher. To know which solution to go you begin sending out survey emails to your shoppers, however hardly obtain any response? No surprise as a result of the typical buyer survey response price is about 14%, and solely huge world-famous corporations could attain the 25% level.

On this publish, we’ll present confirmed methods to extend the conversion price of on-line survey electronic mail invites and share the most effective, in our opinion, examples.

And can give you some ready-to-use templates.

Decide this template

10 finest practices to ship higher survey invitation emails and improve your survey response price

A survey electronic mail is a questionnaire despatched to current prospects. What number of questions ought to they include? Relies on you. 

Fortuitously, all survey messages have related options, and related functions — to take a look at buyer’s satisfaction, and so they all are fairly alike. 

1. Provide reductions and coupons

Individuals usually are usually not actually focused on filling surveys out. However you possibly can persuade them to do it by providing a reduction. Let it’s 15% OFF for the following buy, or something like that. Or it’s also possible to supply them a coupon.

(Supply: E mail from MoneyWise)

2. Preserve the survey quick

Why quick? The shorter the questionnaire is, the extra probabilities your shoppers will reply to it. A great way to maintain the survey quick is bringing not more than 4 questions. Individuals will adore it that you respect their time.

If the invitee has not too long ago skilled your merchandise or service, the preferable type right here will include only one query: Did you benefit from the go to? Or how possible are you to advocate us to your pal?

(Supply: Actually Good Emails)

Such quick questionnaires aka NPS present the best conversion price. Usually, the response price for NPS emails is about 30-40%.

If the reply is optimistic, then don’t reply to this message. But when the reply is destructive, it might be affordable to ship an extended survey with 4-9 questions.

Typically it is advisable to create an extended questionnaire with greater than 10 questions. When lengthy surveys are a should? For academic packages, like on-line course platforms, for individuals who host webinars and conferences, and for individuals who conduct investigations, like Litmus. On this case…

3. Point out how lengthy the survey would possibly take your prospects

If you’d like individuals to reply your questions, it is advisable to inform how lengthy it should take them to take action. If the survey is lengthy and should take 20 minutes, be trustworthy. Say it!

(Supply: E mail from Contact Monkey)

4. Let customers know quickly the survey shall be closed

Talking of time, make sure to point out the expiry date. Typically individuals postpone filling out the varieties and wish to do it within the night later that day or on the weekend after they have some spare time. Consequently, will probably be very nice of you to tell your shoppers how lengthy the survey is on the market. Particularly, if this can be a lengthy one.

(Supply: E mail from E mail on Acid)

Please be suggested: After the expiration date, the survey hyperlink/web site web page ought to inform your shoppers that the survey is over.

(Supply: E mail from Litmus)

5. Be sure you share the outcomes

When individuals spend their time doing one thing, or after they vote for some adjustments, they naturally wish to hear the outcomes. Promise them in the beginning of your survey invitation electronic mail that you’ll share the outcomes.

After which be certain to share these outcomes upon getting promised.

(Supply: Actually Good Emails) 

6. Add pictures of the merchandise you’re asking recipients to overview

For certain, you aren’t the one on-line retailer individuals store with.

Use this template

By including pictures of not too long ago bought merchandise, you’ll remind recipients of what precisely you’re speaking about.

7. Ship a survey invitation reminder

I usually open an internet survey with the intention to full it. However very often I get interrupted and don’t full the survey, and naturally, by the tip of the day, I overlook I needed to do it.

(Supply: E mail from Development Advertising and marketing)

At all times ship a reminder if you wish to accumulate as many responses as doable.

8. Present your gratitude

At all times thank prospects for what they do. To begin with, with a view to be well mannered. Second of all, individuals must really feel appreciated. As a result of in truth, by finishing the survey they did us a favor. Third of all, this fashion we allow them to know their vote has been accepted.

(Supply: Stripo electronic mail template)

Use this template

9. Clarify the aim of the survey

Let subscribers know you run this survey for them. In fact, it should work provided that you actually share helpful info along with your readers.

(Supply: E mail from Neil Patel)

And intros like, “I wish to know” is not going to do.

10. Embed surveys in emails

In some weblog posts of ours, we already shared the outcomes of our take a look at:

AMP varieties, embedded in survey invitation emails, labored 5.2 instances higher than these emails with a hyperlink to exterior varieties.

Your browser doesn’t assist HTML5 video tag.

Please be suggested which you can simply construct such varieties to your emails with Stripo.

Construct AMP varieties to your set off and promo emails

Survey invitation electronic mail topic strains

Now that you recognize for certain what components you added to your emails, you could totally take into consideration the topic line.

It’s a generally recognized proven fact that an electronic mail topic line is considered one of three key elements that decide whether or not subscribers will open your emails.

Topic strains are to be:

extremely descriptive — clarify the explanation why you’re reaching out to prospects;

personalised — let customers know the questions shall be a few explicit product merchandise they’re aware of. And tackle by title. In keeping with research, carried out by Retently, addressing by title within the survey invite topic strains will increase OR by 30%.

Examples of survey invitation electronic mail topic strains 

Maybelline — We wish to hear from you!

GetResponse — We’d love your assist! Fill out the short survey and assist us make GR higher.

Adweek — [SURVEY] B2B Knowledge-Pushed Advertising and marketing.

Sensible Ecommerce — Please Take Our Brief Reader Survey.

Hubspot — Take Our Survey on Buyer Assist and Service Salaries.

Slack — Assist us enhance Slack by taking this survey.

Insurify — Thanks + Fast query.

Taylor Sew — Please, overview your latest buy.

Netflix — Netflix values your opinion.

The Frye Firm — $50 to your ideas.

Thumbtack — Inform us what you concentrate on Thumbtack in 30 seconds.

Pinterest — Hanna, received a sec? Give us suggestions on…

Ann Handley, MarketingProfs — Reminder: Marketer Happiness Report Survey

Neil Patel — I would like your assist.

MoneyWise — Participate in a brief survey and you can win a prize.

ProductPlan — Take our 2020 Product Administration Survey.

MarketingProfs — Your Experience Requested—tenth Annual Content material Advertising and marketing Survey.

Xbox Analysis — Forza Ongoing Sentiment Survey.

 Mailgun — Questions on Mailgun – are you able to assist?

Dotdigital — Survey: What are your present enterprise challenges?

E mail on Acid — We want just a little assist with our New 12 months’s decision… 

Ann Handley, MarketingProfs — Your Experience Requested—eleventh Annual Content material Advertising and marketing Survey.

Adweek — [SURVEY] What’s Your Programmatic Technique?

Doug Whiteman, MoneyWise — Assist us with a survey and you can win a prize.

Jim Semick — Take our 2021 Product Administration Survey.


Please be suggested which you can set topic strains and preheader in Stripo.

Your browser doesn’t assist HTML5 video tag.

Set a significant topic line and preheader to your emails

Learn how to make a survey invitation electronic mail

There are 4 main kinds of surveys in emails:

Embedded varieties.

Hyperlinks to questionnaires.

Photos/icons with hyperlinks to them.

1. Embedded varieties

Advantages of embedded varieties:

they noticeably improve response price;

you possibly can see the solutions straight away;

AMP type exhibits who precisely responded to your electronic mail and the way precisely customers rated your companies.

Stripo means that you can embed Google varieties and modern AMP varieties.

AMP varieties

AMP varieties permit recipients to price you — your service, your merchandise, and many others. — and depart a remark instantly in electronic mail.

Like we stated above, our checks confirmed that the power to fill out the shape in emails with no additional strikes elevated our response price by 5.2 instances in comparison with hyperlinks to exterior varieties.

Learn how to add AMP varieties in emails

There are 3 ways to try this.

Means 1. By constructing open AMP Types from scratch with our AMP Kind Drag-n-Drop block

Customers will be capable of share their suggestions instantly in emails.

For particulars on methods to do it, please check with our “Construct AMP Types for Emails” weblog publish or watch our quick video.

Use open AMP Types to extend responses price

Please be suggested that it is possible for you to to see customers’ responses in your Stripo account, the Knowledge Service part, or in your customized Knowledge Storage. It’s possible you’ll accumulate responses in each locations in case you like.

Means 2. By constructing AMP Types with rankings through the use of templates

To let customers price you in emails, it is advisable to:

open this template in your Stripo account;
create a brand new Knowledge Service as proven right here and replica its URL;
open the shape’s code by clicking the AMP HTML signal within the template;
exchange the underlined hyperlink with the URL to Knowledge Service you have simply created; 

if you wish to see the title and electronic mail tackle of the respondent, please embed the code given beneath between the </label> and <br> strains within the type code within the survey template.

<enter sort=”hidden” title=”electronic mail” hidden worth=”%EMAIL|%”>

Means 3. By utilizing prebuilt AMP survey modules

You let customers price and remark in your companies instantly within the electronic mail.

We have ready 10 Modules that will help you simply accumulate NPS suggestions.

Their design and content material differ. However every of them has a person handbook the place we clarify methods to use it.

To gather NPS with the assistance of those modules, it is advisable to:

go to the “Modules” part;
within the “Pre-built” tab, click on on the Filter icon to view the NPS AMP Modules;

select the one you want and pull it into your template;
customise the Module in line with your tastes and wishes;
create a brand new Knowledge Service (endpoint) to attach it your electronic mail for storing customers’ responses;

copy its URL;
paste it within the Module code;

exchange the worth given within the “Citation marks” with the E mail Tackle merge tags supplied by your ESP. If you happen to do that, you’ll know who precisely rated you and shared suggestions within the electronic mail;

take away the “Person Handbook Information” half from the module earlier than you ship out the e-mail to customers;

to examine customers’ responses, obtain the CSV file within the Knowledge Service tab in your Stripo account.

E mail shoppers that assist these varieties

AMP varieties work in Gmail on desktop and cell gadgets, in Yahoo, and in Mail.ru each cell and desktop gadgets.

AOL.com will assist these varieties quickly too.

Necessary to notice:

All customers, who don’t see the AMP type, will see the fallback — the template we beforehand shared with you already accommodates the AMP type and a fallback survey invitation button (you’ll solely must insert a hyperlink to your web site suggestions web page, or a Google type).

As of this June, you could accumulate customers’ responses in your Stripo account, or transmit them to Zapier, and even Google Spreadsheet. On this publish, we present intimately methods to activate Stripo Knowledge Storage or join your AMP varieties to your Google Drive.

12 min learn



Stripo Knowledge Service, or Learn how to Construct AMP Types Simpler

At the moment Stripo launched its Knowledge service. We’ll present now what it’s for, methods to use it to take your electronic mail advertising to an entire new stage.

Introduction or what’s the usage of AMP emails

Very often we ask customers to price us, depart suggestions, and feedback, we ask them to share their contact info, age, gender, and many others. Types and questionnaires are an integral a part of electronic mail advertising.

Why AMP within the first place? Our checks confirmed that the conversion…

Learn on

Google varieties

Google varieties are straightforward to work with. Google already has free templates which you can customise and use. Apply your fonts, add photographs to the questions, or change the header background. Google even permits inserting movies into the survey. You’ll be able to add as many questions as you need. Upon getting created the survey type, export the e-mail to your ESP. Google varieties are freed from cost.

Learn how to embed a Google type in emails

open the e-mail and with the right-click choose “examine”;

seek for the desk align=”heart” line, copy it;

in Stripo, pull the essential HTML block instantly in your survey invitation electronic mail pattern;

exchange the “insert HTML code” along with your embed code.

Your browser doesn’t assist HTML5 video tag.


Get began

E mail shoppers that assist these varieties

This electronic mail survey works effectively in Gmail, AOL, Yahoo! Mail, and Rambler.ru in Google Chrome, Mozilla Firefox, Safari, Opera. It really works on desktops solely.

Cell customers and people recipients who use different electronic mail shoppers will see the hyperlink to the survey. They could even be directed to the Google Kind as soon as they fill out the shape and click on the “Submit” button (in Mail.ru, Apple Mail).

2. Hyperlinks to questionnaires

Advantages of those questionnaires:

They’re completely web-safe since they’re represented as URLs wrapped in CTA buttons.

(Supply: E mail from Adweek)

It’s possible you’ll construct a questionnaire both with Google type, or SurveyMonkey, or construct one in your web site, and even your ESP would possibly construct one for you and give you a hyperlink.

Learn how to add these questionnaires in your emails

Simply as a daily hyperlink you employ in buttons.

Make sure that the CTA button is noticeable and its CTA copy is obvious and convincing sufficient.

3. Photos/icons with hyperlinks to them

Use icons or photographs when asking customers to price your companies.

Advantages of photographs/icons with hyperlinks:

This survey request electronic mail pattern exhibits how imagery can be utilized for surveys.

(Supply: E-newsletter electronic mail from HubSpot)

Learn how to add this imagery in your emails

drag a construction with a crucial variety of columns. Please be suggested you possibly can add as much as 8 of them with Stripo;

pull the Picture block into every column;

add photographs/icons;

add correct hyperlinks to every icon;

make sure to enter Alt texts to all photographs — if photographs are blocked in an electronic mail shopper, customers will know what particular icon they’re clicking on.

Construct emails surveys to your future campaigns

Finest time for survey invitation emails

In keeping with SurveyMonkey, the most effective days for questionnaires are Mondays and Tuesdays. Whereas on Wednesdays and Fridays entrepreneurs are prone to accumulate the bottom variety of responses.

However nonetheless, you/your ESP ought to analyze your prospects’ habits to search out out what’s the finest time to your survey invitation emails.

5 survey electronic mail invitation examples

I discover the examples beneath attention-grabbing sufficient.

Hope you additionally will discover them inspiring and helpful.

1. Annual report — Stripo

This electronic mail contained an embedded AMP type. Our recipients may share their opinion about us instantly on this electronic mail.

We ran an A/B take a look at. And, as we stated above, the AMP type introduced us 5.2 instances extra responses than the standard hyperlink to Google type.

Get began

2. Take our 2021 Product Administration Survey — ProductPlan

(Supply: ProductPlan)

This electronic mail is straightforward, the corporate in its topic line let me know the purpose of the survey. And so they warned me how lengthy it was going to take me to finish the survey.

3. Take the 2019 State of E mail survey — Litmus

(Supply: Litmus)

I beloved the intro — Litmus reminded its viewers that all of us use their statistics. Fairly convincing motive to take the survey, isn’t it?

4. Survey says… — Actually Good Emails

(Supply: E mail from Actually Good Emails)

Actually Good Emails shared the outcomes of the survey. Beloved it as a result of just some corporations truly try this.

5. Reward card to your ideas on Marketing campaign Precheck? — E mail on Acid

In truth, when an organization improves its service, it does a favor for its customers. However, it received’t harm if they provide a coupon or a present card for a overview.

(Supply: E mail from E mail on Acid)

E mail on Acid was the primary instrument to examine emails for accessibility. This characteristic made them extraordinarily helpful for all electronic mail entrepreneurs. Nevertheless, E mail on Acid ran a survey the place requested customers for his or her opinion on what they need to enhance of their testing instrument.

We have constructed some survey invitation emails for you. Decide the one that you just like the most effective. Customise it. And your electronic mail is able to go!
Browse templates

Remaining ideas

We’ve analyzed finest practices to enhance the survey invitation emails and supplied the most effective electronic mail survey invitation examples. We’re certain that sticking to those guidelines will show you how to attain the purpose — improve the survey invitation responses. When you accumulate this info out of your customers and analyze it — you may have extra probabilities to spice up your corporation and make your companies/emails extra related.

I sincerely want you the most effective of luck in your future endeavors.

Construct efficient survey invitation emails straight away