8 Causes to Use an HTML E-mail Template — Stripo.electronic mail

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In 2021, electronic mail stays a strong instrument for the whole lot from electronic mail advertising to inner communications. However the stakes are increased. 

With the world going distant, emails play an enormous function in conserving clients, employees, and nearly everybody else related and engaged. That’s the place an HTML electronic mail template may also help.

Stripo affords over 700 prebuilt electronic mail templates for any goal
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On this publish, we’ll break down the highest 8 causes to make use of an HTML E-mail Template in 2021.

What’s an HTML electronic mail template?

An HTML electronic mail template is an HTML file. It outlines the construction of an electronic mail itself and the order of content material parts within the electronic mail.

HTML electronic mail template lets you add pictures, movies, and different visible parts to emails. It lets you add CSS types to texts and different parts of the e-mail. 

Its finest trait is reusability. Working with them requires no coding abilities.

8 causes to make use of an HTML electronic mail template 

1. Readability and effectivity 

The perfect factor about an HTML electronic mail template is that it offers your content material a transparent and constant construction and movement. Utilizing rows and dividers you may break up and arrange massive chunks of textual content or show info with containers, infographics, tables, and charts. 

(Supply: E-mail from Contact Monkey)

While you use an HTML electronic mail template on your mass emails or inner newsletters, your readers will know precisely how and the place to search out the data they want. They’ll even be much more prone to interact along with your communications if they’ll simply discover the important thing factors they’re on the lookout for.

2. E-mail monitoring

When you’ve chosen and customised your electronic mail template, you need to guarantee that the e-mail you ship is definitely being opened and browse. You need to know that your design resonated along with your readers. 

 The secret’s to make use of an electronic mail service supplier that permits you to monitor and evaluate OR, CTR, CTOR, consumer engagement, NPS, and different metrics.

Vital

Stripo is built-in with over 70 ESPs and electronic mail purchasers. All of the emails that you just construct with Stripo might be exported to an ESP of your selection in 1 click on.

Chances are you’ll examine the listing of Stripo’s integrations.

3. Increased consumer engagement

Except you have got professional graphic designers in your electronic mail advertising workforce, creating visually interesting HTML emails might be robust. On the identical time, visuals are essential for partaking your readers. The truth is, some research present that our brains course of visuals 60 000X quicker than textual content. 

With an HTML electronic mail template, you should utilize graphics, colours, backgrounds, and pictures for extra visible engagement. 

On prime of that, an HTML electronic mail template enables you to create CTAs that really stand out, with daring fonts, highlights, and CTA buttons. Which means rising your probabilities of sending your recipients to key merchandise and offers, assets, and occasion RSVPs.

Your browser doesn’t assist HTML5 video tag.

(Supply: E-mail from Stripo)

4. Model consistency

A key advantage of an HTML electronic mail template is which you can simply create content material tailor-made to your model.  

HTML electronic mail templates allow you to customise your message with colours, logos, and layouts particular to your group. 

The secret’s creating an electronic mail template that displays the remainder of your model, from the messaging and graphics in your web site to your occasion invitations. The purpose is a unified model expertise for anybody receiving your electronic mail. 

With an electronic mail template builder like ContactMonkey, you’ll have the choice to save lots of model colours and rows whereas optimizing your design over time by way of electronic mail monitoring.  

With Stripo’s model tips package, you’ll be capable of save and share electronic mail design types that your workforce utilized in earlier emails, together with fonts, CTA buttons, and extra. 

Keep model constant throughout all electronic mail campaigns
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5. Scale back the variety of errors in electronic mail structure

When utilizing HTML electronic mail templates, you cut back (I’d say, “Remove”) the variety of errors in electronic mail code.

When you’ve chosen a template, you may edit it within the drag-n-drop electronic mail builder without having to take care of the code.  

6. Scaling electronic mail manufacturing

It’s important to let your teammates construct emails with out the assistance of builders. First, it’s cheaper. Second, the less folks engaged within the course of the quicker you end it.

7. Interactivity

Do you know that interactive and AMP emails have 5.2X instances increased conversion?

Your browser doesn’t assist HTML5 video tag.

You may simply, with no coding abilities, make the most of interactivity in your electronic mail advertising. How? 

Some electronic mail templates constructed with Stripo already include interactive, dynamic, AMP, and real-time content material. Some templates are gamified. You simply must barely customise them down. 

8. It saves time 

Above all, the largest advantage of HTML electronic mail templates is their means to save lots of you time with out skimping on high quality. 

Whether or not you must ship out your organization publication or advertising electronic mail blast weekly or month-to-month, your design will all the time be ready. All you’ll must do is just plug in your up to date content material. 

Which means, your recipients can get the data they want extra rapidly whereas your electronic mail entrepreneurs can give attention to delivering correct, partaking, and up-to-date content material. With on a regular basis saved, you may focus extra on improving your campaigns to repeatedly enhance engagement. 

Remaining ideas

HTML electronic mail templates are important for tapping into your viewers’s full potential. Not solely do they make your emails extra fascinating and interesting to learn, but in addition allow you to monitor, measure, and enhance your content material rapidly. 

Through the use of HTML electronic mail templates, you may take your electronic mail advertising to the subsequent degree and save time doing it

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