How Bertazzoni approaches fashion and performance



Bertazzoni is well-known for its high-end home equipment that transfer past commonplace finishes to deliver a little bit of Italian design and aptitude to kitchens.

It’s not all about seems, and performance is as vital as kind. I talked to Maurizio Severgnini, managing director, Bertazzoni UK and Eire to learn how the corporate approaches its merchandise, how the pandemic has modified issues and what’s arising sooner or later.

With the pandemic, we’ve all spent much more time at house. Has this modified how individuals method kitchen design and what they need their home equipment to appear like?

The way in which we use our properties has modified because the starting of the pandemic. With many people now utilizing the eating room desk as an workplace (and combating off different members of the family for the room), there’s an emphasis on the necessity for house and practicality at house.

Customers are nonetheless wanting to make sure these interiors stay enticing and welcoming, nonetheless. Having spent a lot time at house, they’ve realised that these areas are price investing in – particularly the kitchen, which is often seen as the guts of the house.

Loads of owners have additionally taken up hobbies of their spare time, comparable to baking and cooking. With this in thoughts, there’s been elevated demand for merchandise with performance that customers are prepared to spend money on, because of the cash they’ve saved from not having the ability to buy high-ticket objects – comparable to journeys overseas.

Many have opted for home equipment with superior expertise, comparable to our Trendy Sequence 60cm Electrical Constructed-In Oven with TFT show, which is very well-liked with these seeking to spend money on a built-in oven that gives an easily-controlled operation with no fuss.

Due to its TFT show, our clients can reap the benefits of the oven’s flexibility, which is good for budding cooks and cooking fans, particularly with the Bertazzoni Help performance.

Bertazzoni is well-known for its placing designs and use of various supplies, the place does the corporate get its inspiration from?

As one of many model’s core values, design is a elementary course of when producing a Bertazzoni equipment. Each side of the method is made by hand utilizing conventional strategies, so no two ovens are the identical. As distinctive and particular person as items of effective artwork, our product portfolio fantastically shows the hand and distinctive talent of their gifted makers.

Our 4 collections – the Skilled Sequence, the Trendy Sequence, the Heritage Sequence and the Grasp Sequence – every provide a unique fashion distinctive to its vary. For instance, our Skilled Sequence gives a selection of automotive color finishes impressed by, and an identical to, the flawless paintwork discovered on highly effective Italian luxurious sports activities vehicles. Bertazzoni designers discovered additional muse within the Emilia-Romagna area to create the daring and vibrant Colors of Italy assortment.

Do you see individuals transferring away from built-in home equipment, as a substitute selecting full-size fashions with a wider selection of finishes?

One factor we wish to remind our clients is that freestanding fashions and built-in home equipment aren’t mutually unique, and when used appropriately, can complement one another and finally profit its proprietor when it comes to design and performance.

Constructed-in home equipment are on the forefront of equipment innovation and provide a lot greater than only a cooking perform to the consumer. Ovens have developed from simply being black or silver containers to eye-catching high-gloss, vibrant and metallic finishes, with assertion knobs and digital management panels.

Type is one factor however perform is extremely vital, how does Bertazzoni be certain its cooking home equipment meet clients’ wants?

Custom is all the time on the centre of the work we create and finally, our intention is to provide an exquisite cooking expertise for households.

We’re proud to supply an extremely versatile vary of home equipment, which implies that regardless of our clients’ life or wants, our home equipment provide them the possibility to whip up fast meals, cook dinner for the entire household, or present plenty of dishes directly if internet hosting a get-together.

Equally, in our present local weather, customers are more and more conscious of their well being and have made wellbeing much more of a precedence.

Bertazzoni has a full suite of home equipment to assist diet and wellness, comparable to our steam and steam-assisted ovens.

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Sensible expertise is more and more being demanded by customers, is Bertazzoni growing sensible merchandise?

Sensible expertise is unquestionably a class we’re exploring at Bertazzoni. As with all our merchandise, nonetheless, we wish to guarantee we method the design and engineering of those kinds of home equipment as greatest we are able to, so we are able to produce a fully-fledged product that our clients will love.

We’re presently how greatest we are able to ship this to keep away from any gimmicks – all we are able to say for now’s watch this house!

What’s new with Bertazzoni? Are you able to give some examples of your new merchandise and favorite options?

This yr we’ve unveiled our brand-new cooling column assortment in Milan, and we’re excited to quickly be launching the product to the UK market. The vary gives a number of configurations, state-of-the-art preservation expertise and trendy, Italian design.

The brand-new system contains fridge, freezer and wine columns of various widths and could be curated utilizing all or any seamless combos of the three merchandise – utterly depending on our clients’ desire.

Like all of our home equipment, the brand new merchandise are made with the best supplies in and out and completely mix Italian design and engineering. Obtainable with chrome steel doorways or customisable with kitchen panels, the gathering additionally contains Bertazzoni’s proprietary ‘raise and swing hinges’, permitting for set up with minimal aspect clearance to adjoining cupboards.