MAGA vs. Taylor Swift: Why conservatives are melting down

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The newest Taylor Swift conspiracy principle has nothing to do with a cryptic new novel or unproven hypothesis she’s secretly queer — and it’s actually not being floated by Swifties.
As a latest providing from conservatives goes, Swift is a part of a psyop, or a psychological operation, that’s being utilized by the Pentagon to persuade her followers to assist Democrats. Sure, you learn that proper. That concept, which has been floated by Fox Information anchor Jesse Watters (who himself stated he had no proof for it), has began to achieve traction on the precise as Swift has gotten extra media protection associated to her appearances at NFL video games. The conservative furor round this principle — in addition to related concepts suggesting that she and boyfriend Travis Kelce, a good finish for the Kansas Metropolis Chiefs, are Democratic crops — has solely intensified after the Chiefs made it to the Tremendous Bowl Sunday night time.
“I’m wondering who’s going to win the Tremendous Bowl subsequent month,” former presidential candidate and famous conspiracy theorist Vivek Ramaswamy mused on X on Monday. “And I’m wondering if there’s a serious presidential endorsement coming from an artificially culturally propped-up couple this fall.”
These theories are a latest manifestation of an rising conservative backlash and obsession with Swift fueled partially by political beliefs she’s expressed, however extra broadly by worry and misogyny within the right-wing manosphere. They mark the newest instance of conservatives going after a feminine star they understand as a risk, and so they underscore how annoyed Republicans are that Swift — and most of the younger ladies who make up her fan base — aren’t on their aspect.
The best-wing conspiracy theories round Taylor Swift, briefly defined
The conservative conspiracy theories about Swift middle closely on her performing as a instrument of the Pentagon and of Democrats as a way to increase Biden’s reelection possibilities. Like many conspiracy theories, these concepts hinge on the smallest grain of fact, which is that Swift endorsed Biden in 2020 and is being courted by his marketing campaign to take action once more in 2024.
Past that time, nonetheless, the theories are skinny, arduous to observe, and admittedly weird.
Watters first elevated the psyop conspiracy principle in a January 9 broadcast of his Fox Information present Jesse Watters Primetime, throughout which he recommended that Swift might be a part of a Pentagon operation that leverages her giant on-line following to fight misinformation and to raise Democrats’ political goals. “I like her music, she’s alright, however have you ever ever puzzled why or how she blew up like this?” he requested.
“Primetime clearly has no proof. If we did, we’d share it,” he makes clear. In lieu of providing stated proof, Watters performed a clip from a 2019 convention hosted by the NATO Cooperative Cyber Protection Heart of Excellence that exhibits knowledge engineer Alicia Marie Bargar describing methods to combat misinformation and itemizing Taylor Swift as an influential particular person.

Watters additionally interviewed former FBI agent Stuart Kaplan, who stated {that a} psyop would contain the Biden marketing campaign concentrating on a outstanding movie star and getting them to do social media posts and statements akin to public service bulletins. “It’s potential that Taylor Swift doesn’t know she is being utilized in a covert method to swing voters,” Kaplan posited.
To be clear, the explanation Taylor Swift may not know she is getting used is as a result of it isn’t occurring.
Bargar, who’s labored as a researcher at Johns Hopkins, has advised Enterprise Insider that she has “no connection to NATO or the Pentagon, and that her remarks had been taken out of context.” Moreover, nowhere within the clip that Watters performed is there any indication that Swift is being pitched for some sort of covert operation. And the Pentagon, for good measure, has absolutely dismissed it, too. “As for this conspiracy principle, we’re going to shake it off,” Pentagon spokesperson Sabrina Singh stated in early January.
Setting apart Fox Information’s poor presentation, the plausibility that the Pentagon and Democrats (who are sometimes mocked for messaging blunders) might pull one thing like this off is greater than a attain.
Apart from being baseless and outlandish, these allegations try and deprive Taylor Swift of her company within the political decisions she’s making, and even of her position in her profession. It’s not the primary time the precise has tried to offer different explanations for her success past the work that she’s put in, and such statements have develop into extra frequent.
“What’s occurring with Taylor Swift shouldn’t be natural,” Trump adviser Stephen Miller wrote in December, griping about Swift’s fame and the success she’s had along with her record-breaking Eras music tour, which has up to now grossed greater than $1 billion. Former DOJ lawyer and Trump loyalist Jeffrey Clark claimed she’s “a Malicious program.”
These grievances have grown into each the psyop conspiracy principle and newer critiques and assertions about Swift that exploded following the Chiefs victory this previous weekend.
These theories argue that Swift and Kelce’s relationship, and the eye it’s generated, can also be a part of a ploy to bolster Biden and that the Chiefs’ win was “rigged” by the NFL so the couple could make a splashy endorsement. “Calling it now: KC wins, goes to Tremendous Bowl, Swift comes out on the halftime present and ‘endorses’ Joe Biden with Kelce at midfield,” conservative broadcaster Mike Crispi stated.
Along with allegations that Swift is working as a political agent, Republicans have additionally ramped up different critiques. “Taylor Swift lands in Baltimore forward of AFC Championship, jet belches tons of C02 emissions,” a January 28 Fox Information headline learn, prompting on-line commentators to level out the irony of the publication expressing issues about local weather change. (Progressives have lengthy criticized Swift’s jet use, a observe which has been discovered to have a detrimental influence on the setting.)
It’s value noting that the deal with a Swift endorsement is excessive in each the Biden and Trump camps, given how devoted her fan base is. Biden advisers have mentioned how they might finest leverage a possible endorsement, and even a potential look at Swift’s Eras tour, in line with the New York Instances. Trump sources, in the meantime, advised Rolling Stone that they intend to declare a “holy conflict” on Swift to undercut her authority.
Why conservatives are so obsessive about Swift
The best-wing meltdown is a product of each misogyny and frustration with Swift’s previous statements supporting Democrats. Moreover, given how a lot consideration she’s gotten from her blockbuster tour and the latest appearances she’s made at NFL video games, it’s additionally only a plain previous consideration seize.
“She’s arguably essentially the most profitable lady on the planet proper now and is, due to this fact, a straightforward goal for a variety of males’s grievances,” Brian Donovan, a College of Kansas sociologist who teaches a course on Taylor Swift, tells Vox.
These grievances — which have included every little thing from “dads, Brads, and Chads” being livid about how regularly the digital camera pans to her throughout soccer video games (not that a lot, in line with the New York Instances) to trolls creating faux AI nudes of the songwriter and posting them throughout X to outstanding right-wing commentators questioning the supply of her success — are all fueled by the identical pressure of misogyny.
That misogyny is particularly prevalent within the GOP and might be seen within the numerous male legislators claiming they know finest in terms of ladies’s reproductive rights and voting to ban abortion. It’s evident in Congress members standing by and selling Trump even after the Entry Hollywood video emerged that includes him bragging about committing sexual assault. And it’s demonstrated in Sen. Lindsey Graham (R-SC) leveraging male rage to defend a Supreme Court docket nominee, now justice, who was additionally accused of sexual assault.
On the far-right fringe of the social gathering, such misogyny has taken a extra excessive type, with far-right commentator Nick Fuentes arguing that girls shouldn’t have the precise to vote or be within the workforce. Fuentes’s views are among the many most radical iterations of such pondering, although they’re half and parcel of conservative arguments that girls ought to tackle extra conventional gender roles and be accountable for a lot of the home duties in a family.
As journalist Ryan Broderick notes in his Rubbish Day e-newsletter, Republican misogyny has additionally included treating outstanding ladies — like web tradition author Taylor Lorenz — and traits ladies like as threats to conservative hegemony.
Such logic undergirds the pushback towards Swift, which is pushed by each worry and anger over the affect she’s accrued and her stature as a robust lady with a loyal following. Trump’s reported feedback griping about how he’s “extra in style” than Swift solely underscore how her clout has been perceived.
“They’re scared,” Stephanie Burt, a Harvard professor who additionally teaches a course on Taylor Swift, tells Vox. “I feel Taylor’s energy — cultural, aesthetic, and monetary — makes some males really feel threatened.”
By suggesting that Swift’s beneficial properties are the product of a shadowy authorities marketing campaign, conservatives intention to discredit her platform and her expertise. And by implying that she’s a puppet for Democrats, additionally they search to undermine Biden’s assist by arguing that it’s not natural.
One other supply of this irritation is the truth that Swift, although she’s usually criticized from the left for not being political sufficient, has spoken out in favor of Democratic candidates and positions and influenced younger voters because of this.

Travis Kelce (left) with Taylor Swift, displaying their probably left-leaning faces on the AFC Championship.

Patrick Smith/Getty Photographs

She did so for the primary time in 2018, when she backed Tennessee’s Democratic Senate candidate Phil Bredesen over Republican Marsha Blackburn, noting that she couldn’t “vote for somebody who is not going to be prepared to combat for dignity for ALL People, regardless of their pores and skin shade, gender or who they love.” Swift added, “These should not MY Tennessee values.”
That endorsement didn’t essentially swing that election, although an Instagram submit calling for individuals to register to vote did contribute to a surge of 35,000 voter registrations in 2023, in line with Vote.org. The Blackburn second additionally acquired renewed consideration after it was closely featured in Swift’s 2020 documentary, Miss Americana, and a clip from it — wherein she says she’s not afraid to seem anti-Trump — has continued to go viral.
In 2020, Swift endorsed Biden. “The change we want most is to elect a president who acknowledges that folks of shade should really feel protected and represented, that girls deserve the precise to decide on what occurs to their our bodies, and that the LGBTQIA+ group deserves to be acknowledged and included,” she advised V Journal that yr. On her latest Status tour, she stayed principally apolitical, except for a press release throughout Delight Month in June expressing her assist for the LGBTQIA group.
Swift’s relationship with Kelce has additionally added to the conservative panic. He’s a Covid-19 vaccine spokesperson for Pfizer — a job that has prompted conspiracy theorist and soccer participant Aaron Rodgers to dub him “Mr. Pfizer” and one which counters a few of the anti-vax views expressed by outstanding right-wing personalities like Florida Gov. Ron DeSantis. Kelce has additionally been publicly supportive of quarterback Colin Kaepernick kneeling throughout the Nationwide Anthem to attract consideration to police violence towards Black People.
Compounding conservatives’ frustrations is the truth that Swift is embodying loads of what Republicans would sometimes champion.
“Taylor Swift [is] an especially prosperous blonde, blue-eyed white lady who writes country-inflected pop music and is courting a soccer participant headed for the Tremendous Bowl. She must be a convincing victory for these guys,” Broderick writes.
That her success, autonomy, and views don’t match neatly into the simply contained field they count on should grate. And the truth that her music appeals to individuals on all sides of the political spectrum — together with outstanding Republican lawmakers and their daughters — is probably going one more added annoyance.
The GOP assaults underscore the social gathering’s issues with younger ladies
Effervescent beneath the floor of the Swift assaults is the GOP’s personal weak spot with many members of her fanbase, which is closely composed of younger ladies.
As a number of latest polls have discovered, the social gathering is more and more dropping this constituency as they’ve denied abortion rights, blocked insurance policies that promote gender fairness, and backed a presidential nominee who faces greater than 20 allegations of sexual misconduct. In accordance with a January 2023 Gallup ballot, 42 % of younger ladies determine as liberal whereas 25 % of younger males do the identical, the most important gender hole in years.
“Since 2014, ladies between the ages of 18 and 29 have steadily develop into extra liberal annually, whereas younger males haven’t,” Enterprise Insider’s Daniel Cox writes. In his investigation of the phenomenon, Cox finds that the Me Too motion and its pushback towards sexual misconduct was a formative second for a lot of younger ladies that formed how they have interaction with politics.
Following Trump’s election in 2016, there have been additionally key adjustments to long-held political patterns. Outdoors of voting, younger males have traditionally been extra prone to take part in politics through channels like donations and operating for workplace. That dynamic modified some that yr, with some surveys displaying younger ladies now extra prone to donate to candidates and attend protests, and extra younger ladies more and more pursuing elected workplace.
The partisan shift hasn’t been restricted to younger ladies, both.
Ladies’s total pivot left has additionally had concrete electoral penalties that spotlight the dangers Republicans face. Fifty-seven % of all ladies supported Biden in 2020, in comparison with 54 % who voted for former Democratic nominee Hillary Clinton in 2016. Faculty-educated white ladies within the suburbs, particularly, abandoned Trump. In 2018, Democrats additionally noticed the very best margin of victory they’ve ever had with ladies voters, a growth that helped usher in an awesome blue wave within the Home. And in 2022, ladies voters — offended concerning the overturning of Roe — helped stem Democratic losses and enabled the social gathering to maintain the Senate.
The gender hole Republicans face in assist is huge and sure extra unhealthy information for the social gathering transferring ahead. Lashing out at Swift, nonetheless, in all probability received’t win them many new followers and, undoubtedly, few Swifties.

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