Olympus has now formally been renamed “OM System”



Effectively, there’s been loads of hypothesis about what’s going to occur to the identify Olympus since its acquisition by JIP was accomplished in the beginning of the yr. In February, the newly shaped OM Digital hoped to have the ability to maintain utilizing the identify Olympus and it regarded like they may for a couple of years.
However in August, it was rumoured digital camera fashions had been anticipating to be renamed and now it appears just like the model as a complete is, too. And, sure, the 2 earlier brand trademark registrations (right here and right here) had been appropriately assumed to be the brand new model for Olympus cameras. Olympus is now OM System.

The above video is fairly flashy with an appropriately dramatic theme tune detailing the historical past of the newly-named OM System model, from its beginnings as Olympus, the introduction of the OM-1 and varied digital improvements. And as many people had hoped, it appears like OM Digital actually is planning to tackle the Olympus legacy severely sooner or later.
Olympus and OM System branded cameras are anticipated to co-exist for some time. That is to be anticipated, on condition that there are many Olympus branded gadgets already on the market in real-world and on-line retail shops, to not point out sitting in distribution centres and warehouses ready to be shipped out to these retailers. However you’ll begin to see the identify transition as outdated inventory dwindles and the brand new stuff begins to exchange it on the cabinets.
And talking of latest stuff, cameras and lenses are rumoured, anticipated and probably hinted at, however up to now there doesn’t appear to be any affirmation of precisely what’s coming that’s new and revolutionary and actually makes this entire factor value it – at the very least, not for the loyal Olympus and Micro 4 Thirds shooters of the previous.
I assume we’ll must maintain ready. However at the very least now we all know what’ll be written on the gear.
[via Gizmodo]