Olympus has now formally been renamed “OM System”

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Effectively, there’s been lots of hypothesis about what’s going to occur to the title Olympus since its acquisition by JIP was accomplished originally of the 12 months. In February, the newly shaped OM Digital hoped to have the ability to maintain utilizing the title Olympus and it appeared like they could for just a few years.
However in August, it was rumoured digicam fashions have been anticipating to be renamed and now it seems just like the model as an entire is, too. And, sure, the 2 earlier brand trademark registrations (right here and right here) have been appropriately assumed to be the brand new model for Olympus cameras. Olympus is now OM System.

The above video is fairly flashy with an appropriately dramatic theme tune detailing the historical past of the newly-named OM System model, from its beginnings as Olympus, the introduction of the OM-1 and numerous digital improvements. And as many people had hoped, it appears like OM Digital actually is planning to tackle the Olympus legacy severely sooner or later.
Olympus and OM System branded cameras are anticipated to co-exist for some time. That is to be anticipated, provided that there are many Olympus branded gadgets already on the market in real-world and on-line retail shops, to not point out sitting in distribution centres and warehouses ready to be shipped out to these retailers. However you’ll begin to see the title transition as outdated inventory dwindles and the brand new stuff begins to switch it on the cabinets.
And talking of recent stuff, cameras and lenses are rumoured, anticipated and presumably hinted at, however to date there doesn’t appear to be any affirmation of precisely what’s coming that’s new and revolutionary and actually makes this entire factor price it – at the least, not for the loyal Olympus and Micro 4 Thirds shooters of the previous.
I suppose we’ll must maintain ready. However at the least now we all know what’ll be written on the gear.
[via Gizmodo]

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