Apple reportedly hires Meta’s AR public relations lead

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As rumors proceed to swirl about its augmented actuality headset, Apple has reportedly rent away Meta’s AR public relations head Andrea Schubert, based on Mark Gurman’s Energy On publication. “Meta, with Oculus, has been the market chief in headsets, so such a rent is smart as Apple nears its launch,” Gurman wrote. 
Schubert has been Communications Director with Meta’s Actuality labs and comms lead for Oculus with Meta since March 2016, based on her LinkedIn web page. Previous to that, she was director of the PR company OutCast that counted Fb and Oculus as shoppers. 
Quite a few rumors have surfaced about Apple’s potential AR headset, some conflicting. One latest one speculated that the headset may rely upon one other machine like an iPhone or a Mac laptop. One other from The Info acknowledged that it could be a standalone machine with twin 8K shows that might price as much as $3,000. And a 3rd rumor, this one from Gurman, indicated that it could play “high-quality VR video games.” Gurman additionally acknowledged that Apple might comply with up the VR headset with AR-only glasses, however that might occur “years down the street.” 
A lot of the sources agree that the headset will launch in 2022 or 2023, nonetheless. If that is the case, Apple might want to muster a formidable data marketing campaign to teach the general public on what it’s and the way it will work. The truth that the corporate has reportedly employed away the PR lead from Meta, the present chief in digital and augmented actuality, might verify that the product is on observe thus far. All merchandise really helpful by Engadget are chosen by our editorial group, unbiased of our dad or mum firm. A few of our tales embody affiliate hyperlinks. When you purchase one thing by one among these hyperlinks, we might earn an affiliate fee.

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