How TikTok fueled Hyundai and Kia thefts

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It’s secure to imagine that 17-year-old Markell Hughes wasn’t too frightened about getting caught for stealing automobiles final 12 months. In spite of everything, he lives in Milwaukee, the place simply 11 % of reported automotive thefts resulted in an arrest in 2021 and solely 5 % had been prosecuted. However Hughes appeared in a documentary in regards to the so-called “Kia Boys,” who benefit from an exploit that makes sure Kia and Hyundai fashions simple to steal. The Kia Boys usually joyride round within the stolen automobiles, often driving dangerously and often filming themselves doing it. The documentary was successful on YouTube, and shortly after it was posted, somebody known as a police tip line and gave them Hughes’s title.
Among the many proof towards Hughes was a name he positioned from jail, the place he appeared to brag about how many individuals noticed him driving the stolen automotive.
“I heard my video went viral too,” he mentioned. “I heard my shit hit 50K in at some point.”
Teenagers’ need to go viral is simply one of many components that has led to an exponential enhance in Kia and Hyundai thefts throughout the nation. Beginning with mannequin 12 months 2011, Hyundai Motors, which makes Kias and Hyundais, determined to not set up a theft prevention mechanism known as an immobilizer in sure makes and fashions. For automobiles with out immobilizers, all thieves must do is rip off the steering column cowl, take away the ignition cylinder, and switch the oblong nub behind it to begin the engine. Because it occurs, USB plugs match fairly properly over that rectangle. The immobilizer-free Kias and Hyundais could possibly be stolen in a matter of seconds with only a screwdriver and a charging twine.
In 2021, Milwaukee, Wisconsin, reported a big enhance in automotive thefts, nearly all of the automobiles stolen being Kias and Hyundais, and a variety of the suspected thieves being too younger to drive. Movies started to floor on social media of younger individuals joyriding in these automobiles, rushing and swerving, generally hanging out of home windows. These weren’t refined thieves stealing automobiles to strip and promote for elements. They had been doing it for views and clout. They turned generally known as “Kia Boys.”

By the subsequent 12 months, Kia and Hyundai thefts spiked everywhere in the nation, as movies exhibiting how one can steal the automobiles unfold. A “Kia Problem” to steal automobiles and submit the outcomes on platforms like TikTok and Instagram unfold, too.
Some social media challenges are enjoyable and innocent. Others are imply and harmful. Whereas Hyundai Motors scrambles to repair the issue with software program upgrades and steering wheel lock giveaways, the Kia Problem is inflicting monetary and bodily hurt on a mass scale: The numbers of stolen Kia and Hyundais have elevated by triple and even quadruple percentages in some areas. Reckless driving of the stolen automobiles has resulted in accidents and deaths, and the automobiles have additionally been used to commit different crimes. Hyundai has already agreed to pay as much as $200 million to settle one class motion lawsuit, however nonetheless faces lawsuits from insurers and cities, with probably extra to come back. And 1000’s of individuals have needed to cope with the big inconvenience and expense that comes with their automotive being stolen. In some circumstances, their automobiles had been recovered, solely to be stolen once more. And once more.
The US has sure security rules that each vehicle offered and operated right here should comply with (with a couple of exceptions). These rules embrace theft prevention measures, however immobilizers aren’t one among them, which is a departure from many different nations the place they’re mandated, together with Canada. Whereas immobilizers aren’t excellent, they’ve been proven to chop down on the variety of automobile thefts. In addition they make it rather more costly to exchange your automotive key should you lose it.
However even with out the requirement, virtually each automaker has an immobilizer as customary tools on their automobiles. If you happen to don’t depend Kias and Hyundais, 96 % of recent automobiles within the US in mannequin 12 months 2015 had immobilizers, in keeping with the Insurance coverage Institute for Freeway Security. However solely 26 % of Kias and Hyundais did. Hyundai Motors selected to not embrace immobilizers on some 9 million of its cheaper fashions offered during the last decade, even because it did set up them in automobiles the place it was legally required to take action.
Spokespeople for each manufacturers mentioned their automobiles are compliant with federal rules. The Nationwide Freeway Site visitors Security Administration (NHTSA) didn’t reply to Vox’s query as to why it doesn’t require immobilizers.
For years, this wasn’t a problem. Kias and Hyundais weren’t generally stolen automobiles. Then the Kia Problem started.
Social media fuels efficiency crimes
Social media challenges aren’t new — bear in mind planking? That signifies that tech corporations, like Meta and Google, have had years to determine how one can cope with the doubtless dangerous traits. And whereas Kia Problem movies are exhibiting up on Instagram and YouTube, TikTok is getting many of the blame for spreading it. Even the NHTSA known as out TikTok, saying in a February press launch that “a TikTok social media problem has unfold nationwide and has resulted in at the least 14 reported crashes and eight fatalities.” Kia and Hyundai, that are little question pleased to have another person in charge for his or her design flaws, have additionally talked about TikTok by title in statements in regards to the matter.
There are a couple of causes for this. Movies exhibiting how one can steal the automobiles are believed to have began or at the least turn out to be popularized on TikTok. The app is utilized by a variety of younger people who find themselves significantly inclined to the lure of challenges, and it’s excellent at amplifying them.
Traits that youngsters can try to share have all the time been one among TikTok’s promoting factors. That’s advantageous when the problem is a enjoyable dance transfer. This one isn’t of these. If you happen to watch movies of individuals driving round of their stolen or doubtless stolen automobiles, you’ll see they usually have their telephones out, filming away as they velocity, day or evening, on vacant streets or crowded ones, seemingly with impunity.

A South Korean manufacturing unit employee places the ending touches on a Kia Soul in 2016. If the automotive was offered within the US, it in all probability didn’t have an immobilizer.

SeongJoon Cho/Bloomberg through Getty Pictures

TikTok is aware of it’s turn out to be infamous for lethal challenges. CEO Shou Chew was hammered at a current congressional listening to with tales of assorted TikTok challenges children died making an attempt to finish. The corporate says it’s tried to take away harmful problem content material that clearly violates its guidelines, and movies of individuals committing crimes like breaking into and stealing automobiles fall underneath that class. However the horse is out of the barn at that time.
TikTok additionally denies that the Kia Problem is a matter on its platform.
“This isn’t and has not been a TikTok development, nonetheless persons are sharing widespread information studies and warnings issued by the businesses themselves,” TikTok spokesperson Ben Rathe instructed Vox. “We don’t enable content material that promotes theft, and will likely be eliminated if discovered on our platform.”
However there’s additionally a grey space of problematic content material that doesn’t precisely break TikTok’s guidelines. Movies of individuals driving Kias dangerously, for instance, may get slapped with a “don’t do this at house” warning, but it surely’s not exhibiting the act of stealing the automotive, neither is it definitive that the automotive has been stolen within the first place. Or possibly it’s a video somebody took of a Kia being pushed dangerously, however there’s no proof that the one who took and posted the video was concerned in its theft (or, once more, that it was stolen in any respect). There’s an argument to be made, nonetheless, that these movies are glorifying the Kia Boys and the Kia Problem, and that the hope of going viral is likely one of the causes persons are doing the problem in any respect.
Banning sure hashtags related to the thefts might forestall a few of the dangerous movies from getting on or staying on the platform, however it could additionally block a variety of movies which can be advantageous or might even do some good. At this level, there are a variety of movies from victims or warnings to individuals to guard their Kias and Hyundais, together with loads of media studies. These might properly forestall automotive thefts.

And, once more, this downside will not be solely on TikTok. Placing proof of crimes on social media (or committing them for the aim of placing them on social media) is called “efficiency crime,” and the phenomenon predates TikTok. On Instagram, looking out one other generally related hashtag revealed in its high outcomes a number of Reels exhibiting individuals ripping off steering wheel covers or ignition cylinders, and beginning automobiles with pliers and USB cables, which have been up for over a month with greater than 30,000 views every. Meta didn’t reply to request for remark. And let’s not neglect about YouTube, which some anti-crime teams wrote to final January asking the platform to do a greater job of discovering and eradicating movies that present how one can steal Kias and Hyundais.
“YouTube’s dangerous and harmful insurance policies prohibit movies that encourage harmful or unlawful actions that danger critical bodily hurt or dying. We additionally don’t enable movies that present tutorial theft,” mentioned Elena Hernandez, a spokesperson for YouTube, including that the platform has eliminated some Kia Problem movies.
The fallout: Demise, destruction, and lawsuits
The Hyundai and Kia thefts are really easy to do and have turn out to be so prevalent that a few of the tales and statistics are absurd. Individuals’s automobiles are stolen twice in at some point. Some wait months for repairs to their stolen and recovered automobiles as a result of there’s a again order of elements on account of so many stolen automobiles needing them on the identical time. Sixty-one % of automobiles stolen in St. Louis within the final 12 months are Kias and Hyundais, as are 88 % of tried thefts. Kia and Hyundai thefts elevated by 767 % in a 12 months within the Chicago space, they usually’re up virtually 2,400 % in Rochester, New York. The highest seven out of 10 automobiles stolen in Wisconsin, the place the development started, in 2021 and 2022 had been Kias and Hyundais. In 2020, solely the Hyundai Sonata made Wisconsin’s high 10. Insurers are refusing to cowl sure Kia and Hyundai fashions, or jacking up charges.
The harm isn’t simply to automobiles, nonetheless. A number of teenagers have died or been severely damage by crashing stolen Kias and Hyundais, which officers have attributed to the problem. There are additionally crimes dedicated by individuals driving the stolen automobiles. There have been accidents (and in at the least one case, probably a dying) to individuals who had been hit by stolen automobiles. And there’s property harm, like homes that the stolen automobiles crash into.
Hyundai’s preliminary response to this was fairly gross, too. It provided Hyundai clients a safety package, for which clients needed to pay $170 plus the price of set up. Affected Kia fashions received steering wheel locks without spending a dime. Immobilizers now come customary in all Kias and Hyundais made since November 2021.

Debbie McClung’s Kia has been stolen a number of instances. A steering wheel lock might forestall future makes an attempt.

Hyoung Chang/Denver Publish through Getty Pictures

In February 2023, Hyundai rolled out a free software program replace that requires a key to be within the ignition for the automotive to activate and elongates the time the automotive alarm goes off from 30 seconds to 1 minute. It now gives a sticker that folks can put of their home windows to let would-be thieves know they’re losing their time breaking in, although this assumes thieves are looking for stickers earlier than they determine to smash home windows. Hyundai Motors can also be working with police departments throughout the nation to provide free steering wheel locks to affected automobiles. However you need to know this is occurring to benefit from that, and never everybody reads the information or receives the notices Hyundai has been sending out. And a few studies say the replace isn’t all the time efficient. Neither is it but accessible for all Kia fashions.
A number of cities have now sued Hyundai Motors, most not too long ago Baltimore. Attorneys normal from a number of states have despatched offended letters to Hyundai demanding that it do extra to cease the thefts, and despatched a letter to the NHTSA urging it to problem a recall on the affected automobiles. Lawmakers are writing letters, too. Almost 70 insurers filed a category motion lawsuit towards Hyundai estimating that they’ll pay out about $600 million over the stolen automobiles. And Hyundai not too long ago settled one class motion swimsuit introduced by clients for $200 million.
It’s doubtless that when all is claimed and performed, this can price Hyundai extra money than it could’ve spent if it had put the immobilizers within the automobiles within the first place. However it appears the largest worth is, as all the time, being paid by the victims, and the one lesson for them to study is to purchase from a special automaker (if they will afford it) and hope this one isn’t the topic of the subsequent social media problem.
Social media platforms, particularly TikTok, don’t appear to have the ability to do a lot to nip burgeoning harmful challenges within the bud. Doing so would go towards all the pieces their platforms are designed to do. That downside is under no circumstances distinctive to TikTok, but it surely seemingly has no simple resolution. This one has triggered probably billions of {dollars} in harm, to not point out the human price that may by no means be reimbursed. What’s going to the subsequent problem price?
Markell Hughes, the motive force within the YouTube documentary, is now 18. He pleaded responsible to 1 cost of working a automobile with out the proprietor’s consent for the scene in that video. He faces as much as three and a half years for that and one other six years for a separate stolen automobile case. He’s on account of be sentenced this month.
When you have a Hyundai or Kia, click on right here (Hyundai) or right here (Kia) to see how one can get a software program replace and/or free steering wheel lock to assist defend your automotive.

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