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Phil Nickinson/Digital Developments
Netflix at this time introduced that it’s going to start out notifying subscribers within the U.S. who’re sharing passwords that it’s time to pay up — $8, to be exact. The world’s largest streaming service says it’s sending emails to “members who’re sharing Netflix exterior their family” that can element their choices.
Often known as “additional member slots,” the additional $8 will enable the previous freeloaders to observe Netflix on one system at a time, and obtain content material onto a single system at a time for offline viewing. They’ll even have their very own profile, however can’t create further profile. (The profile will be transferred from the principle account, also referred to as the “residence account.”) And the additional member has to stay in the identical nation as the house account.
One different catch — in different to buy the “additional member slots,” you’ll must be billed by Netflix immediately. When you’re paying via one thing your wi-fi supplier or another system, you’re out of luck.
“We acknowledge that our members have many leisure decisions,” Netflix wrote within the information put up asserting the long-awaited change. “It’s why we proceed to speculate closely in all kinds of recent movies and TV exhibits — so no matter your style, temper or language and whoever you’re watching with, there’s all the time one thing satisfying to observe on Netflix.”
The account sharing crackdown comes months after Netflix first stated it was cease its long-standing coverage of nodding and winking at (if not outright condoning) sharing your account — also referred to as “password sharing” — with somebody who’s not truly within the residence of the one who owns the account. Whereas there actually are cases the place that possibly might be thought-about respectable — resembling an grownup baby who’s away in school and doesn’t have the revenue for a full Netflix account — there have been some 100 million accounts being shared worldwide, and that merely had develop into too massive a quantity for Netflix to disregard any longer, particularly as streaming companies not can sit again and watch their income streams proceed to climb each quarter.
Netflix ended the primary quarter of 2023 with 232.5 million subscribers globally.
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