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Nothing CEO Carl Pei was the co-founder of OnePlus, and you may see a number of similarities between the 2 firms, particularly within the advertising and marketing division. Nothing has run a OnePlus-esque teaser marketing campaign for its upcoming cellphone (1), revealing small (or massive) tidbits of data right here and there seemingly each different day, guaranteeing it stays within the information cycle for weeks. That is precisely what OnePlus used to do, and it seems Nothing will apply yet one more early OnePlus technique for its first smartphone: the invite system.
Like it or hate it, it was undeniably distinctive when it made its debut with the OnePlus One, and the Nothing cellphone (1) will “initially” be bought by way of invitations solely. You possibly can say what you need about Carl Pei, however he positive is among the many finest entrepreneurs and hype builders within the cell area.
The details about the invite system comes towards the top of the video above (beginning at 13:20), which Nothing premiered immediately. The video particulars the design of the cellphone and its manufacturing course of, letting us know that recycled aluminum is used.
The invite system will seemingly permit Nothing to promote its merchandise sooner because it will not wait till it collected a number of telephones in inventory with a purpose to begin transport them. It would additionally ensure the primary individuals who get a cellphone (1) are these “locally”, the “individuals who deserve it probably the most”. As soon as “they’re completely happy”, the corporate is “more than pleased to open wider”.
By way of
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