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Nothing’s debut Cellphone 1 solely simply arrived within the US (type of – issues aren’t that straightforward). However all eyes are already on the model’s second coming. Having already briefly teased the follow-up Cellphone 2, founder Carl Pei has spilled the beans on the fledgling model’s V2 flagship.
In an interview with Inverse, Pei revealed that the Nothing Cellphone 2 is ready to make its strategy to the market in direction of the tip of 2023. Not solely is the second cellphone confirmed, however Nothing can also be shifting focus to the US. The model is making the US “it’s primary precedence when it comes to markets”.
Pei reckons there’s even much less smartphone selection within the US, so desires to shake issues up a bit. Whereas our assessment isn’t fairly positive how a lot shaking there may be, Cellphone 1 scored 4 stars out of 5 nonetheless. With extra assets beneath the corporate’s belt, Nothing can flip its consideration to the US and faucet into these additional smartphone customers. The model is already working with carriers to get the smartphone prepared for launch. Cellphone 2 will focus largely on software program, however shall be a extra premium smartphone.
It’ll definitely be fascinating to see Nothing (correctly) hit the American cabinets with Cellphone 2. An end-of-year launch might make issues more difficult, competing with the likes of Apple and Google‘s common smartphone launches. However many extra are wanting in direction of price range smartphones, so Nothing might undoubtedly be acquired as… one thing.
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