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OPINION: As you might need observed, Sony has revealed what it’s bringing to the TV marketplace for 2024 and it’s acquired the AV sphere of the Web all sizzling and bothered.
Sony’s new backlighting tech did look very spectacular once I noticed it at CES 2024 and as common, the character of the stories have pitted Mini LED vs OLED, which isn’t unsurprising, however the way in which some have commented is as if Sony’s XR Backlight Grasp Drive will one way or the other exchange OLED TVs.
It won’t
No image TV know-how is ideal, whether or not it’s a Full Array Native Dimming backlight, OLED, Mini LED, Micro LED – all of them have their strengths and weaknesses, they usually all pursue a special philosophy for image high quality.
That’s to not say that they don’t cross paths ultimately, however having these applied sciences is a method of providing option to the patron. Sony’s massive guess for the way forward for its BRAVIA TVs is that it believes content material might be mastered at increased brightness. Those that create content material are mastering at increased brightness – in some circumstances as much as 4000 nits. However does that imply you’ll see that degree of brightness in your TV at dwelling? No.
I doubt Sony will touch upon the specifics of its 2024 TVs however I’ll make an assumption and say they received’t be capable to hit 4000 nits of peak brightness. Having a better peak brightness does result in elevated color quantity (the vary of colors seen at totally different ranges of brightness), which then makes for a vibrant picture, however that brightness must be managed to keep away from blooming that impacts a TV’s black ranges. It appears to be like as if Sony’s new backlight know-how could possibly obtain this, however as I wrote earlier, no TV tech is ideal.
A lot of the work in mastering content material for movie and tv seems to be on the darker finish of the sunshine spectrum. I don’t suppose many have forgotten concerning the Sport of Thrones and Home of the Dragon episodes that took this to an excessive, however TVs going ahead should handle each ends of the spectrum, and the self-emissive nature of OLED screens could have the benefit when it comes to pixel degree precision dimming.
Credit score: Sony
Moreover, the upcoming BRAVIA 9 appears to be like to solely be accessible at 75- and 85-inches, promoting for £4499 and £4999 respectively. That’s respectably priced in opposition to the likes of the LG G4 OLED, however as this specific mannequin is simply accessible at these sizes, that restricts it to greater houses and even greater wallets and signifies that Sony, like different TV producers, thinks the way forward for TVs is larger.
We’ll have to attend and see if Sony’s guess for the way forward for TV works out but it surely appears to be like as if Sony is prepared to shake issues up, and the TV business does want one thing of a jolt to propel it ahead.
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