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Josh Davies, a Brafton Content material Advertising and marketing Strategist based mostly within the U.Okay., spends his workdays managing consumer accounts and growing methods that guarantee success.
In his position, Josh makes use of search engine optimization knowledge and analysis to create highly effective content material advertising and marketing techniques that align together with his consumer’s goal aims. He handles consumer communications and works intently with trade professionals in a variety of industries. As an added bonus, Josh additionally will get work one-on-one with Brafton’s artistic workforce to make sure the methods he creates get delivered to his shoppers.
“I like that Brafton is a worldwide enterprise, and I’ve the chance to work with a great deal of totally different industries and loads of totally different trade professionals,” Josh shared. “Plus, I benefit from the added alternative to journey. Whereas COVID hasn’t allowed me to make my strategy to the Boston workplace but, it’s one thing that I sit up for doing sooner or later.”
Shopper Administration With a Facet of search engine optimization
Earlier than he discovered Brafton, Josh was an Account Coordinator for an search engine optimization digital advertising and marketing company. Someday, whereas perusing LinkedIn, Josh noticed the chance to affix the Brafton workforce and, properly, the remaining is historical past.
“I used to be actually excited to have the possibility to work with a variety of shoppers, be given the chance to handle accounts and tackle new tasks,” Josh defined.
Over a yr later, Josh is overseeing methods and implementing search engine optimization practices to make sure success on behalf of his shoppers. In his day-to-day work, Josh develops content material methods for shoppers to empower them to succeed in their advertising and marketing objectives. He works intently with shoppers in addition to artistic workforce members and venture managers to make sure all deliverables are met.
Nonetheless, technique is just one side of Josh’s position. As a Content material Advertising and marketing Strategist, he’s additionally accountable for overseeing his shoppers’ search engine optimization methods. This entails performing key phrase analysis, curating social media concepts and growing concepts to boost UX.
“It’s arduous work at occasions,” Josh mentioned. “Nevertheless it’s so rewarding when issues go proper.”
With huge challenges come huge rewards. For Josh, these rewards are his consumer successes. He’s performed a vital position in serving to companies formulate advertising and marketing methods for digital product launches and carry out search engine optimization work that has considerably elevated their digital visibility. One among Josh’s favourite moments in his Brafton profession was working with a consumer to create map designs of essentially the most translated books the world over. Not solely did it result in further enterprise ventures with the consumer, however the venture was featured within the New York Occasions and lately gained a 2022 Gold AVA Digital Award.
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Serving to Purchasers Overcome Any Mountain
Josh’s search engine optimization and content material advertising and marketing methods have elevated his shoppers to new heights, however that’s nothing new for him. An avid skier since he was 4 years previous, the winter sport continues to be Josh’s principal ardour right now. The truth is, earlier than getting began in his advertising and marketing profession, Josh traveled the world as a ski teacher. A few of his locations included Japan, Australia, Austria, France and Canada.
Snowboarding requires quite a lot of perseverance and never being afraid to fall. Because the saying goes, “In snowboarding, in the event you’re not falling, you’re not studying.” The identical applies to managing shoppers and techniques.
“In my position, I’m all the time studying one thing,” Josh defined. “And that’s one thing that I like — feeling like I’m continuously studying one thing new. Typically, I’ll use knowledge to create a content material technique, solely to have to alter it later based mostly on consumer requests or shifts out there. However that’s only a new alternative for me to dig deeper, be taught one thing new after which apply my findings to the technique.”
Buckling Up and Taking On New Challenges
To be an excellent skier, you’ve bought to be versatile. Josh says his position as a Content material Advertising and marketing Strategist isn’t any totally different.
“I attempt to use analysis and trade knowledge to create a content material technique that can produce actually nice outcomes,” Josh explains. “However typically, that technique might want to change. So I’ve to be agile, adaptive and all the time able to strategize a brand new strategy to overcome a problem.”
Josh finds that clear, constant communication mixed with worthwhile sources are vital to making sure a profitable technique. He depends on search engine optimization packages like Semrush, Moz and BrightLocal to create data-driven search engine optimization processes for shoppers. Josh may also use HubSpot as a content material advertising and marketing useful resource and numerous UX design apps for staying up-to-date on the newest traits and analysis.
After a day of strategizing and organizing client-facing and inside communications, Josh enjoys unwinding with a stroll within the woods. He appreciates the solitude and spending time in nature, which permits him to regroup his ideas earlier than he’s again in his workplace, strategizing his subsequent advertising and marketing endeavor.
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