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Contests are a good way to extend model visibility, construct an electronic mail checklist, or get your viewers to have interaction with you. However after the competition winners are chosen, you need to know how you can write a winner announcement electronic mail. Your announcement electronic mail must be written accurately otherwise you danger complicated or alienating the competition’s individuals and even the competition winners.
(Supply: E mail from Product Hunt)
Issues to contemplate when constructing your winner announcement electronic mail
Fortuitously, writing a fantastic winner announcement electronic mail isn’t arduous. Your electronic mail copy simply wants to perform three issues:
assist everybody who didn’t win nonetheless be ok with taking part;
congratulate the winners;
give the winners a transparent subsequent step to assert their prizes.
Necessities for the copy in a winner announcement letter
To jot down an efficient electronic mail that covers all that, you’ll must nail two key ideas of electronic mail copywriting: readability and brevity.
1. Readability
The readability of your electronic mail copy issues as a result of folks typically don’t learn emails carefully. So attempt to use easy, direct sentences and pretty easy phrases. Don’t attempt to be overly intelligent: No matter you say ought to be instantly comprehensible. Your readers shouldn’t should suppose arduous to know what you imply.
2. Brevity
Brevity is simply as vital, and for a similar purpose: Don’t make it arduous for readers to know you. If it takes you two paragraphs to say one thing that could possibly be expressed in a single sentence, that’s making it arduous for readers to know you.
The common electronic mail has 434 phrases in it in keeping with AWeber’s evaluation of 1,000 emails from 100 high entrepreneurs.
That’s greater than sufficient phrases to convey the outcomes of a contest, and you can most likely cowl the fundamental data of your announcement electronic mail in as little as 100 phrases in case you needed to.However what in case you’re unsure what to say? No worries! We’ve received your again.
A contest announcement electronic mail template
I’ve received massive information for you, [first name].
Our contest, [name of your contest] has come to an finish, and the winners have been chosen.
We wish to thank everybody who participated. It’s been so enjoyable to [whatever feedback or engagement you got from your audience during the contest].Listed below are the winners:Susie B. of Emerald, Kansas: third place prize
Susie will obtain a [describe Susie’s prize and why it’s good and valuable].
Matt H. of Low cost, Maine: 2nd place prize
Matt will obtain a [describe Matt’s prize and why it’s good and valuable].
Greg T. of Elmwood, California: 1st place prize.
Greg will obtain a [describe Greg’s prize and why it’s good and valuable].
Contest winners ought to reply to this electronic mail. We’re standing by that can assist you declare your prizes.For everybody else, we’ve received a particular prize for you, too. It’s a [discount on an order, a fun video, a funny insider photo of your team, or a preview of a new product… anything that’s interesting].
Thanks as soon as once more on your participation, everybody!
The Workforce at [Your Company Name]
P.S.: In case you’d prefer to [what product or service you offer], we may help.
That contest winner announcement template is simply 197 phrases lengthy. It goes into sufficient element to let your readers know what they should know, nevertheless it doesn’t go on any longer than it must.Discover how the sentences are brief and the phrases are pretty easy. The paragraphs are very brief, too typically only one line. All these items make it simpler for readers to scan and perceive your electronic mail instantly.Additionally, discover the postscript — the “P.S.” That’s included as a result of folks will typically skip the physique of an electronic mail message. They’ll learn the topic line, possibly the primary sentence of the e-mail, after which scan proper by means of all of the physique copy to the postscript. So if you wish to get further worth out of your contest, add a postscript reminding folks about what your organization does. You would possibly even choose up a number of orders.
Phrase of recommendation
Don’t use this electronic mail verbatim, in fact. Modify it to the voice of your model and your standard writing model. In case your writing is extra informal, sprinkle in additional of your persona. In case your writing is extra formal — or if you need to get your copy authorized by a authorized division — tone it down a bit.
However not less than now you might have a draft. Now you know the way to put in writing a contest announcement electronic mail that can be clear, temporary, and assist everybody who participated in your contest be ok with their participation. And also you’ve let your contest winners know the excellent news. All meaning your subscribers can be extra prone to take part the following time you might have a contest or every other occasion.
Make sure you wrap this copy in elegant HTML electronic mail templates that Stripo affords
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In case you’re nonetheless unsure precisely what to put in writing in your announcement electronic mail, check out these 5 examples of contest announcement emails. You’ll be able to pull concepts from these as properly, and even use them as a template on your personal electronic mail.
5 examples of winner announcement emails
1. Kuranda’s winner announcement electronic mail
That is an attention-grabbing instance of a giveaway announcement electronic mail for a contest that occurs each month.
Kuranda makes canine beds which are broadly utilized in American canine shelters. They’re a for-profit firm, however most of its gross sales are non-profit. In order that they do a month-to-month giveaway of canine beds to extend phrase of mouth and provides themselves some nice advertising content material.
This winner announcement electronic mail is shorter than the template you noticed above, nevertheless it nonetheless covers all of the fundamentals.
Use this as a template on your winner announcement electronic mail if it’s nearer to what you want.
2. AirTable’s winner announcement part of an electronic mail
AitTable is a relational database instrument that may be made into all types of issues. The corporate additionally has an lively e-newsletter, and makes use of its e-newsletter to announce its month-to-month contests.
This can be a very simple announcement, nevertheless it’s made extra attention-grabbing as a result of it reveals why the winner received. This isn’t an ordinary “choose a random winner” contest — it’s pushed by benefit. However, like Kuranda above, additionally it is a recurring month-to-month contest. And as an alternative of giving out an enormous prize, AirTable offers their winners firm swag, like stickers. Then it closes the part with a number of encouraging phrases to get participation for subsequent month’s contest.The giveaway winner additionally has a purpose to submit and share about this contest now, so AirTable can even choose up a number of model impressions from the winner’s shares.
Word that contest content material like this will additionally make for a wonderful Fb submit. Saying the competition a number of instances on social media may additionally work properly, particularly in case you made a video in regards to the contest and used that in your social posts.
3. Bulk.ly’s winner announcement electronic mail
Buk.ly is a social media administration instrument that has a really small advertising crew, however they’ve discovered a approach to make use of contests to advertise their firm nonetheless.
This can be a contest winner announcement electronic mail, nevertheless it’s additionally a intelligent method to promote a lead magnet or a paid or free course. What Bulk.ly has achieved right here is to run a contest to provide away its product, then give everybody who didn’t win “free” entry to a paid course about how you can use their product. This helps Bulk.ly drive visibility for itself, and it additionally signifies that everybody who participates within the contest will get a particular “thanks.”
4. WPMU DEV’s easy contest announcement electronic mail
Contests don’t should be sophisticated to get engagement. WPMU DEV runs a quite simple contest each month that shares a picture and asks folks so as to add a caption. And like AirTable’s winner announcement electronic mail, WPMU DEV can even embody the winner of their electronic mail due to the character of the competition.
Word that the winner right here additionally received a 12 months’s price of entry to WPMU DEV’s premium content material. This is a superb method to immediate participation and promote your services or products on the identical time.That is particularly good as a result of one of many basic issues with contests is they’ll appeal to lots of people, however not essentially people who find themselves all in favour of your services or products. By making the competition prize your product, that can improve the standard of the individuals who take part within the contest and assist, you get extra enterprise advantages from the contests you run.
5. Alliant Credit score Union’s winner announcement electronic mail
Alliant Credit score Union took a special tack with this winner announcement electronic mail: They made their announcement into an article on their weblog, then used their weekly e-newsletter’s high part to tease the article in regards to the contest and the winner.
It really works, nevertheless it’s a really totally different strategy than different winner announcement emails we’ve seen.
Remaining ideas
By now, you recognize what the objectives of a winner announcement electronic mail are, you’ve walked by means of a winner announcement electronic mail template, and also you’ve seen 5 examples of such emails.It’s your flip now. How are you going to make use of what you’ve realized in your announcement electronic mail? Depart a remark and inform us your plans.
Construct highly effective winner announcement emails by utilizing the copy that we have shared and chic HTML emails
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